"digital content" articles

In 2020, Disney+ unveiled a three-pronged hybrid strategy that includes theatrically exclusive films, simultaneous releases in theaters and on transactional services, and streaming exclusives. Disney unveiled the transactional “Premier Access” tier on Disney+ with Mulan in September 2020, which required subscribers to pay an additional $30 fee in addition to their monthly recurring charges that already cost $7 per month. While the July release of Jungle Cruise was intended...

NBCUniversal’s Peacock had a disappointing launch in summer 2020 due to unavailability on key platforms and a lack of appealing exclusive content to drive initial engagement. After finally adding Roku and Amazon Fire, Peacock has gradually risen in the OTT market through the addition of appealing content, including WWE’s library, the day-and-date streaming release of Boss Baby: Family Business , and the upcoming coverage of the Olympic Games that was initially intended as a...

In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims to be the dominant content provider for Spanish-language content, and the corporation has its eyes on global expansion with the announcement of a new streaming service. Univision will launch a...

The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal announced this week that the streaming service will launch on Amazon devices starting June 24. Peacock will be compatible on all Fire TV devices, including Fire TV Stick 4K, Fire TV Stick Lite, Fire TV...

Submitted by Future of Video Speaker – Gideon Gilboa, Kaltura  Content and pricing alone are no longer enough to earn viewers’ loyalty. Households consider up to 13 video streaming attributes when deciding between subscriptions, according to Nielsen Total Audience Report. This is where smart data-driven strategies can help Cloud TV providers stand out from the competition and create sticky and engaging experiences based on all the data collected from their users....

While Amazon Prime Video consistently ranks as a leading global OTT service, Amazon Studios hasn’t yet developed a deep roster of original movies and TV shows like its rivals Disney+ and HBO Max. Prime Video users primarily access library titles from other content providers and make use of the service’s aggregation functions. While acclaimed original programming such as the Oscar-nominated Manchester by the Sea and Emmy-winning Marvelous Mrs. Maisel were popular, Prime Video...

AT&T’s efforts to expand beyond its telecommunication arm to become an entertainment media conglomerate has mostly been a failing prospect. AT&T hoped to enter the pay-TV market with the purchase of DIRECTV in 2015 but was offset by the rise of streaming media. AT&T attempted to cut losses and drop its traditional pay-TV offerings when it sold a 30% stake of the DIRECTV, AT&T TV, and U-Verse businesses to private equity firm TPG in February. AT&T now looks to...

There is a booming market for OTT services that spotlight niche genre interests and feature rare content not widely available. Services like Shudder, Arrow, Shout! Factory, and Screambox have all seen significant growth by catering to genre fans with programming tailored to their interests. Swedish home video label Klub Super 8 will launch the global subscription OTT service Cultpix in summer 2021. The service will feature over 400 cult classic and vintage films and television...