"digital content" articles

From a consumer perspective, the idea of video entertainment is simple: watch something that is engaging and interesting. While several differentiating factors impact consumer selection , such as ease of use, pricing and promotional value, and platform availability, the type of content offered heavily influences the traffic a video service receives. Consumers ultimately care about what they’re watching and will tolerate other elements that might hinder their video entertainment source...

Though many services tout a long list of service features and various value-adds, differentiation in the SVOD market relies heavily on the content made available to consumers. The top three OTT SVOD services have well known successes— House of Cards, Stranger Things , and Black Mirror from Netflix, The Handmaid’s Tale from Hulu, and The Marvelous Mrs. Maisel from Amazon Prime Video. Outside of the top three, the most notable example of differentiation through flagship...

Parks Associates is supporting the 16th-annual  What's Next Boomer Business Summit . American Idol  meets aging tech entrepreneurs at The What’s Next Innovation Challenge , an event hosted by Mary Furlong & Associates and sponsored by AARP Innovation Labs during the What’s Next Boomer Business Summit held in New Orleans on April 18. Competition winners receive $10,000 in funding for their product or company and the opportunity to continue to the...

Despite flat growth over the past year for virtual reality in both consumer familiarity and ownership , VR technologies remained focal points of many companies at CES® 2019, particularly because the technology has generated much higher interest in consumers outside the U.S. According to Parks Associates’ 360 Deep Dive: Ownership, Use, and Perception of Virtual Reality , roughly one-fourth of U.S. broadband households are familiar with virtual reality headsets, games,...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Jonathan Ruff, Senior Director of Technical & Product Marketing, ARRIS shared insights with the analyst team to discuss what is driving growth in video entertainment and what the biggest impacts on technology will be in the near future. Jonathan participated on the The Impact of Voice Interaction on Video Services panel on Wednesday, December 12, at 10:45 AM. He was joined by...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Steven Schachter, VP of Business Development and Distribution, Cannella Response Television shared insights with the analyst team to discuss the future of video entertainment. Steven participated on The New Economics of Video panel on Tuesday, December 11, at 3:00 PM. The following panelists joined him on the session: Kristen Finney, EVP, EMEA TVD, 20th Century Fox Chad...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Dan Hurwitz, Chief Revenue Officer, Penthera shared insights with the analyst team to discuss the future of the video industry. Dan will be participating on the Innovations and Gaps in Video Technologies panel on Wednesday, December 12, at 11:15 AM. Panelists joining him on this session include: Matthew Collado, Co-Founder / Chief Content Officer, Littlstar/Ara Tom Munro,...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Scott Hancock, VP Marketing, Plex shared his insights with the analyst team on future challenges facing the video industry. Scott will be participating on the Marketing and Merchandising of Video panel during the pre-conference workshop OTT Market Disruption & Capturing Audiences on Monday, December 10, at 2:45 PM. Panelists joining him on this session include: Nandhu...