This research analyzes market demand and forecasts consumer response to new products and services in the home systems and security market.
The market for home systems and security is changing. New players like AT&T and Comcast are entering the market with IP-enabled equipment, and established players like ADT Security are deploying interactive services. New partnerships could combine the marketing muscle of major telephone and cable companies with the largest security service providers, while technologies such as low-cost wireless solutions are expanding home security and automation to the mass market. This research guides companies through these changes by analyzing market demand and forecasting consumer response to new products and services. Publish Date: 2Q 2013 Slides: 111 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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