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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Consumer Segmentation: Selling Premium TV ServicesDownload Table of Contents (PDF) About the Research Previous Research Key Findings Recommendations Pay-TV Service Subscription (2011 – 2013) Average Monthly Cost of Home Services (2010 – 2013) Monthly Cost of Bundled Home Services (2011 – 2013) Pay-TV Feature Adoption (2012 – 2013) Premium Movie Channel Subscription (Q1/13) Pay-TV Feature Usage (2010 – 2013) Monthly use of Pay-TV Features by Age (Q2/13) Pay-TV Subscription Trends (2010 – 2013) Demand for Pay-TV Features Desired Pay-TV Features (Q4/13) Number of Desired Features (Q4/13) Desired Pay-TV Features by Age (Q4/13) Age Breakdown of Those Desiring Pay-TV (Q4/13) Desired Features by Pay-TV Operator (Q4/13) Number of Desired Features by Pay-TV Operator (Q4/13) “Must Have” Pay-TV Features (Q4/13) “Must Have” Features by Pay-TV Operator (Q4/13) Number of “Must Have” Pay-TV Features (Q4/13) Number of “Must Have” Features by Pay-TV Operator (Q4/13) Demand for Pay-TV Features & Subscription OTT Services Number of Desired Pay-TV Features by Netflix Subscription (Q4/13) Desired Pay-TV Features by Netflix Subscription (Q4/13) Desired Pay-TV Features by Hulu Plus Subscription (Q4/13) Desired Pay-TV Features by Amazon Instant Video Subscription (Q4/13) Inhibitors to Pay-TV Feature Adoption Reason for Not Subscribing to Pay-TV Feature (Q4/13) Reason for Not Subscribing to Pay-TV Feature: Awareness vs. Cost (Q4/13) Lack of Familiarity with Pay-TV Features by Age (Q4/13) Lack of Availability of Pay-TV Feature by Age (Q4/13) Segmentation: Big Video Spenders Annual Amount Spent on Movies & TV (Q3/13) Annual Household Expenditures (Q3/13) Big Video Spenders by Income and Minors in the Home (Q3/13) Video Spending Tier Demographics (Q3/13) Avg. Spending on packages by Annual Household Expenditures (Q3/13) Pay-TV Feature Adoption by Annual HH Expenditure (Q3/13) Subscription Online Video Service Adoption by annual Household Expenditures (Q3/13) Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13) Breakdown of Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13) Share of Average Expenditure by Spending Tier (Q3/13) Summary of Video Spender Groups Demand for Pay-TV Features by Segment Desired Pay-TV Features by spending Tier (Q4/13) Lower-Middle Video Spenders: Reason for Not Subscribing to Pay-TV Feature: Awareness vs. Cost (Q4/13) Lower-Middle Video Spenders: Reason for Not Subscribing to Pay-TV Features (Q4/13) Low Video Spenders: Reason for Not Subscribing to Pay-TV Feature: Awareness vs. cost (Q4/13) Number of Desired Pay-TV Features by Spending Tier (Q4/13) Pay-TV “Must Haves “ by Spending Tier (Q4/13) Number of “Must Have” Pay-TV Features by Spending Tier (Q4/13) Breakdown of Spending Tiers by Pay-TV Operator (Q3/13) Additional Research from Parks Associates Publish Date: 4Q 2013 Slides: 74 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics
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