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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Lifetime Value of Mobile SubscribersDownload Table of Contents (PDF) About the Research Previous Research Key Findings Recommendations Smartphone & ARPU Trends Smartphone Penetration (2005-2013) Use of Mobile Phone with Internet Access (2011-2013) Type of Mobile Phone (Q4/13) Type of Mobile Phone by Service Provider (Q4/13) Smartphone Operating System (2011-2013) Years Using Smartphone (Q4/13) Years Using Smartphone by Provider (Q4/13) Average Monthly Cost of Home Services (2010 – 2013) Mobile Phone Service Contract (2011-2013) Churn & Subscriber Loyalty Mobile Service Switching (Q4/13) Mobile Service Switching by Minors in Home (Q4/13) Mobile Service Switching by Type of Contract (Q4/13) Mobile Service Switching by Mobile Service Provider (Q4/13) Average Number of Switches by Mobile Service Provider (Q4/13) Years with Current Mobile Service Provider (Q4/13) Years with Current Mobile Service Provider by Provider (Q4/13) Years with Current Mobile Service Provider by Provider (Q4/13) Likelihood of Changing Mobile Service (Q4/13) Likelihood of Changing Mobile Service by Provider (Q4/13) Likelihood of Changing Mobile Service by Years with Current Provider (Q4/13) Reasons for Switching Mobile Service Provider (Q4/13) Likelihood of Upgrading Mobile Service by Years with Current Provider (Q4/13) Lifetime Value of Mobile Data Subscriber Mobile ARPU & Smartphone Use (Q4/13) Lifetime Value of Mobile Data Subscriber (Q4/13) Demographic Comparison of Subscribers by Lifetime Value (Q4/13) Lifetime Value of Mobile Data Subscriber by Type of Contract (Q4/13) Lifetime Value of Mobile Data Subscriber by Income (Q4/13) Lifetime Value of Mobile Data Subscriber by Handset OS (Q4/13) Lifetime Value of Mobile Data Subscriber by Service Provider (Q4/13) Profile of Subscribers by Lifetime Value Likelihood of changing Mobile Service by Lifetime Value of Subscriber (Q4/13) Handset OS by Lifetime Value of Mobile Data Subscriber (Q4/13) Type of Mobile Contract by Lifetime Value of Mobile Data Subscriber (Q4/13) Mobile Service Switching by Lifetime Value of Mobile Data Subscriber (Q4/13) Years with Current Mobile Service Provider by Lifetime Value of Mobile Data Subscriber (Q4/13) Years Using Smartphone by Lifetime Value of Mobile Data Subscriber (Q4/13) Number of Smartphones in Household by Lifetime Value of Mobile Data Subscriber (Q4/13) Additional Research from Parks Associates Publish Date: 4Q 2013 Slides: 64 Authored By: Yilan Jiang - Senior Director of Consumer Analytics John Barrett - Director of Consumer Analytics
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