Expanding the Base: From Security to Smart Home analyzes the potential of growing the home security market through integrated, Internet-enabled packages. It compares and contrasts the established base of security-system owners against households with newer, more sophisticated offerings. It also analyzes households that are considering adopting a security system and those who recently considered a system but ultimately chose not to adopt one. Publish Date: 4Q 2013 Slides: 140 Authored By: Yilan Jiang - Senior Director of Consumer Analytics
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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