Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore growing role of data and analytics in operating and managing video services
Parks Associates’ latest research of 10,000 US broadband households finds 82% of US broadband households now have at least one OTT video service subscription, up from 76% in Q1 2020. Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Vi ...read more
Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore alternative distribution strategies for new theatrical releases
Parks Associates today released new research from its Q1 2021 consumer survey of 10,000 US broadband households reporting 41% of US broadband households are now comfortable going back to movie theaters, including 50% or more of consumers aged 18-34. The international research firm will host the 4th annual Future of Vide ...read more
Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore expansion of OTT video services, churn rates, and impact of COVID-19 on video services
Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore expansion of OTT video services, churn rates, and impact of COVID-19 on video services
Crunchyroll, MediaKind, Roku, Tubi, XUMO, and more share insights at Future of Video
Parks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models. The research firm will feature its new data, speaker Andrea Clarke-Hall from Tubi, Inc.,and a live panel on the “Rise of Ad-based OTT Services” ...read more
Bloomberg Media, ViacomCBS, CobbleCord, Starz, Verimatrix, Cox Communications, fuboTV, Philo, and more share insights at Future of Video
New research from Parks Associates finds 25% of US broadband households now prefer an OTT subscription service to watch new movies, while 24% still prefer movie theaters to experience first-run movie titles. The firm is hosting the virtual conference Future of Video: OTT, Pay TV, and Digital Media this week, on December 14-16, starting with ...read more
Revry, ESPN, Comcast, Liberty Global, VIZIO, A+E Networks, Fandango, You.i TV, Intel Sports, NFL, and Newsy discuss importance of content and sports programming at Future of Video
Parks Associates research finds that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service, due in large part to the cancellation of sports programming. The research firm will host ...read more