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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | COVID-19: Impact on Communications and Ent. - SeptemberDownload Table of Contents (PDF) Quantified Consumer: COVID-19 Market Impact Studies Key Questions Answered Survey Methodology Defining Heads of Broadband Households Definitions and Abbreviations Executive Summary Industry Insight COVID-19 Impact on Broadband Service Likelihood of Making Changes to Broadband Service in the Next 6 Months Pay-TV & OTT Service Subscriptions Subscribers Cancelling Service as % of Subscriber Base Computing Products Purchased or Received Since February 2020, the Beginning of the Pandemic Impact on Broadband Providers Broadband Service Adoption & ARPU COVID-19 Impact on Broadband and Mobile Services COVID-19 Impact on Broadband Service Importance of Broadband Service Changes in Internet Use Since COVID-19 Crisis Began Reason for Increase in Internet Usage Broadband Performance Since COVID-19 Began Steps Taken to Improve Poor Broadband Service Prevalence of Employer-Subsidized Service Among Remote Workers Changes to Broadband Service Past 6 months Increase in Use of Broadband Service During COVID-19 Concern with Paying Internet Bill During COVID-19 Crisis Timeline of Upgrading Broadband Service Reasons for Upgrading Broadband Service During COVID-19 Reasons for Switching to a New Broadband Service Provider Considerations When Switching Broadband Providers Likelihood of Making Changes to Broadband Service in the Next 6 Months Concern with Paying Internet Bill During COVID-19 Crisis by Likelihood of Making Changes to Service Reasons for Intending to Cancel Fixed Broadband Service Likelihood of Upgrading Internet Speed to 1+ Gbps by Consumer Segments Consumer Perception of Service Providers Service Provider Net Promoter Score Satisfaction with Handling of COVID-19 by Service Provider Type Satisfaction by Broadband Service Provider Handling of COVID-19 Perceptions of Broadband Service Provider Handling of COVID-19 Perceptions of Mobile Service Provider Handling of COVID-19 Perceptions of Pay-TV Service Provider Handling of COVID-19 Impact on Pay-TV and OTT Services Pay-TV & OTT Service Subscriptions Pay-TV and OTT Service Subscription Mix Pay-TV Adoption by Service Type Changes Made to Pay-TV Service Changes Made to Pay-TV Service by Service Type High Intention to Make Changes to Pay-TV Service OTT Service Use by Business Model Number of OTT Service Subscriptions Use of Ad-Based OTT Video Services Use of Transactional OTT Video Services Most Preferred Source to Watch New Movies Use of Video Services: During vs. After COVID-19 Video Service Cancellations Subscribers Cancelling Service as % of Subscriber Base Reasons for Cancelling OTT Services Drivers to Retain OTT Service Subscribers Impact of Reduced Content on Pay-TV Service Cancellations Impact of Live Sports on Pay-TV Service Cancellations Likelihood of Cancelling an Online Video Service Due to Reduced Content Impact on CE Product Adoption Computing and Networking Products Purchased or Received During COVID-19 Entertainment Products Purchased or Received During COVID-19 Reasons for Acquiring Computing and Networking Products Reasons for Acquiring Entertainment Products Acquisition Method of Computing and Networking Products Used by Children Acquisition Method of Entertainment Products Used by Children Acquisition Method of Computing and Networking Products Used for Working at Home Appendix Publish Date: 1Q 2021 Slides: 72 Authored By: Steve Nason - Research Director Yilan Jiang - Senior Director of Consumer Analytics Keshav Jaiswal - Consumer Insights Analyst II
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