Sports OTT subscription revenues in the U.S. will rise by 73 percent over the next five years to reach about $22.6 billion in 2027, according to Parks Associates.
Per OTT & Sports: Services and Strategies for Growth, OTT sports subscription revenues hit $13.1 billion last year, with traditional pay TV losing its stronghold on the sports rights landscape. Streamers are using lucrative sports rights to maintain and grow their subs bases, such as Prime Video with NFL’s Th ...read more
In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Additionally, the research also shows that 87 percent subscribe to at least one streaming service. This is most likely due to many large companies, such as Amazon, Apple and Google, building smart home controls into TV control platforms.
From the article, "Google Adds New Tools f ...read more
Sports will be a key arena for US OTT providers to gain subscriptions and according to research from Parks Associates, annual OTT sports subscription revenue will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years.
“Sport media rights holders want to get games in front of as many eyes as possible,” commented Parks research VP Jennifer Kent. “The audience reach of online-only and streaming services is enormous. To compete w ...read more
Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, according to Parks Associates’ latest research. The new industry “OTT & Sports: Services and Strategies for Growth” report examines key trends in sports content and provides an overview of the pay TV sports media landscape, OTT sports services, direct-to-consumer trends, and the sports fa ...read more
DAZN reported $2.3 billion in revenue in 2022, which the company said represented over 70% year-over-year growth. But Bloomberg reported DAZN suffered $2.3 billion in losses in 2021, due to the company’s investment in acquiring Italian and German soccer rights. Soccer is particularly a popular sports streaming option, as its fan base has the highest likelihood of paying $20 per month to access all games, per Parks Associates’ latest study.
At CES 2023, “Virtual Care and Independent Living: Keeping Seniors Safe” brought together a panel of experts to discuss the senior and caretaker market.
The panel was moderated by Kristen Hanich, director of research at Parks Associates, and focused on the trends in home healthcare, what role virtual care plays, and how services will come together in the future.
From the article, "CES 2023: Solutions To Keep Seniors Safe," by John Sciacca.
Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.
Over 60% of soccer fans put themselves in the ‘high likelihood’ to pay more than $20 per month for all games. This is the highest of the 10 sports included. However, something interesting to note is that the other sports are specific leagues. For instance, Parks Associates used the NHL, NBA, NFL or MMA. S ...read more