Digital Media

Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S. ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to Advertising Outlook: Shifting Dollars.

This new report from international research firm Parks Associates features a survey of U.S. advertising and media executives and found this group optimistic about 2010 ad spending as well as the ...read more

Parks Associates survey identifies features driving demand for new digital cameras and mobile phones

A new study from international research firm Parks Associates finds consumer demand for networking features will drive the next wave of consumer electronics purchasing, particularly for imaging and mobile devices such as digital cameras, photo frames, and mobile phones. Digital Media Evolution, a new survey from Parks Associates, finds nearly 50% of U.S. broadband households ...read more