Parks Associates’ white paper addresses role of false alarms in undermining consumer trust and examines new standard and solutions designed to resolve these challenges
Parks Associates, a leading market research and consulting firm specializing in consumer technology products and services, has released a groundbreaking new white paper, in collaboration with UbietyTechnologies, that examines a significant problem facing the security industry- false alarms- including the costs ...read more
86% of consumers reported at least one AI feature as important to their purchase decision for a smart video doorbell or camera
Parks Associates new whitepaper, Face Recognition and the Smart Home: Applications, Demand, and Innovation, developed in partnership with Xailient, examines new solutions enabling face recognition in security solutions and the benefits emerging from their integration into the smart home. The research firm reports that 86% of consumers reported at lea ...read more
New research developed in partnership with Connectivity Standards Alliance (CSA) emphasizes the networks, sensors, and devices that form the foundation of an integrated and intelligent smart home
Parks Associates’ new white paper, Next-Generation Smart Home: Building for the Future, assesses the drivers of the smart home market and strategies for engaging new buyers. Currently 41% of US internet households have a smart home device, and the firm forecasts that by 2024, the ho ...read more
Parks Associates’ new research Smart Apartments: Connectivity and Services in MDUs shows that over 10% of apartment renters report receiving bulk internet service and over half of those receiving bulk report paying through a separate amenity fee. The research firm will feature research from this new study at ...read more
First-time buyers helping to expand the connected home market
Ahead of ISC West, Parks Associates’ new Smart Home Consumer Insights Dashboard reports that 28% of US internet households now have three or more smart home devices, with more and more households featuring first-time buyers. Among US internet households with a smart home device, the average household has 7.1 smart home devices. Parks Associates research also shows that 40% of US internet households have a security ...read more
38% of Gen Z households with home security monitoring report intentions to cancel security monitoring contract
Parks Associates’ new consumer study Security Monitoring: Business Models, Pricing, Attrition finds that younger households are at higher risk for cancelling their professional monitored security, even as plans to cancel have dropped among all households. The research firm reports that 38% of Gen Z home security monitoring subscribers intend to cancel their contract ...read more