Digital Media

Webcast from Parks Associates and Swrve analyzes key strategies to design successful OTT services

Parks Associates’ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of co ...read more

Consumer study addresses content consumption among today’s connected consumers  

Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet. 360 View: Digital Media and Connected Consumers also finds that watching TV or movies at home is the most popular leisure activity among U.S. broadband households, with 55% se ...read more

New report explores global trends in OTT video services 

A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least one OTT service at home at the end of 2018.

“The U.S. leads in adoption of subscription OTT servic ...read more

Parks Associates study shows positive NPS for online pay TV, negative for traditional pay-TV 

New U.S. consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19. 360 Deep Dive: Churn and Retention in Pay TV notes this NPS represent a slight drop for pay-TV providers, which scored -15 in 1Q 2018, although some providers such as Optimum and DISH improved their individual scores. By comparison, the average ...read more

Top five includes Netflix, Amazon, Hulu, HBO, and Starz, all propelled by original content

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots, with HBO Now and Starz moving into the top five.

1. Netflix
2. Prime Video Users (Amazon Prime)
3. Hulu (SVOD)
4. HBO Now
5. Starz
6. ...read more

Parks Associates, Swrve, and Comcast Technology Solutions to address overcoming subscriber churn in the OTT video service landscape

Parks Associates research finds the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at approximately 18%. The firm will examine the unique challenges in addressing subscriber churn in the OTT video service landscape and how providers can make their services invaluable among ...read more

 Market research firm examines how alternative content is threatening pay TV

New video research from Parks Associatesrtoday reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that ...read more

New industry report examines emerging trends in the esports entertainment industry and consumer trends in esports, gaming, and sports segmentation

Parks Associates today announced new research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks Associates’ new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professiona ...read more