Digital Media

Forty percent of OTT Services launched in past two years 

Parks Associates today revealed the top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the top subscriber service and three of the ten services on the list focused on sports content, including the WWE, the NFL, and MLB. The research firm shows over 25% of OTT video services in the U.S. market today came out in 2015, and 40% of services were launched within the last ...read more

Parks Associates Research Analyst moderates OTT panel at Next TV Summit NY 2015, October 21

Parks Associates consumer research finds the majority (58%) of broadband households in the U.S. use at least one OTT video service on a monthly basis, while more than 25% of households use two or more services. The research firm will be presenting new OTT research at Next TV Summit & Expo, October 21, 2015, during a session analyzing consumers’ evolving viewing habits, OTT services, a ...read more

Research firm analyzes the impact on the OTT video market of magazine publisher’s move into video

Parks Associates’ OTT Video Market Tracker reports new competition for OTT video services is starting to emerge from magazine and newspaper publishers. As print media publication subscriptions have fallen, many companies have moved into the online and mobile world in search of new sources of revenue and new options to appeal to advertisers. According to the research firm, in Au ...read more

Parks Associates’ OTT Video Market Tracker reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4% of U.S. broadband households have cancelled their Netflix service, representing nearly 9% of Netflix’s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus’s current subscriber base.

As a group, smaller OTT video services h ...read more

New report examines video piracy, credential sharing, and its impact on OTT revenue

Parks Associates announced new digital media research today that finds OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015. The report The Cost of Piracy shows 6% of U.S. broadband households use an OTT video service that is paid by a person living outside of the household. It also analyzes usage and impact of live-streaming applicati ...read more

North America will have 200 million online video viewers by 2016

Multichannel networks (MCNs) are part of a new strategy among traditional content companies and studios to reach Millennial video viewers, according to the new report from Parks AssociatesWebisodes to Multichannel Networks: Future Content Opportunities.The research firm reportsthere will be over 200 million online video viewers in North America by 2016, with consumers 18-24 leading the way. This Millennial age ...read more

Parks Associates: 15% of pay-TV subscribers say they are likely to subscribe to new, alternate OTT service

Today Parks Associates announced its partnership with NAB Show to host the Super Session Constant Cravings - Using OTT to Win the Next Generation of Viewers at the 2015 NAB Show on April 13 in Las Vegas. The session, with executives from CBS Interactive, Vubiquity, Discovery Communications, and Parks Associates, features an in-depth discussion of the challenges, opportu ...read more

 New OTT Video Research addresses Competitive Challenges for Pay-TV providers and Operators

New Parks Associates video research finds 17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service. The research firm reports the average head of household in a U.S. broad ...read more