Analyst Blog

Strategies for Customer Retention and Growth: Insights from Bally Sports

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media , December 12-14 in LA at the Marina Del Ray Marriot. The in-person conference features the panel session, "Sports Media Rights: Deep Pockets and Big Money," which examines the shift of sports media rights to streaming services and its influence on traditional broadcast television. Ahead of the session, panel...

by Parks Associates | Dec. 12, 2022
Tags: digital media, industry event, Internet of Things, OTT, pay TV, smart TV, streaming, Wi-Fi

Energy Management is Emerging as a Key Driver for Tech in the Home

While security has remained a key driver for smart home adoption, energy is rapidly becoming more popular. The big news of the day is the announcement of NRG Energy acquiring Vivint Smart Home for $2.8 Billion - with a focus on bundling and cross selling security and energy management...

by Elizabeth Parks | Dec. 6, 2022
Tags: connected CE, security, smart home

State of the Video Streaming Market

The video streaming market is super dynamic with all sorts of factors to consider. Check out some of Parks Associates' highlights from our research on the State of the OTT Market. Thank you for your great support of our research work! We welcome all comments and questions. We hope...

by Elizabeth Parks | Dec. 4, 2022
Tags: online video, OTT, pay TV, smart TV, streaming

Prime Video Takes Top Spot in Parks Associates’ Top 10 List of OTT SVOD Video Services in US, Surpassing Long-time Leader Netflix

23% of US households subscribe to nine or more OTT subscriptions Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker....

by Elizabeth Parks | Dec. 3, 2022
Tags: online video, OTT, pay TV, smart TV, streaming, TV Everywhere, ultra HD

10 Best IoT Industry 4.0 Implementations

This is a contribution from Parks associates' CONNECTIONS, Smart Energy Summit and Connected Health Summit supporter IoT Global Network. Businesses in the industry 4.0 sector face unceasing demands to become faster, smarter, leaner, and more profitable. We’ve all heard of Smart...

by Parks Associates | Dec. 2, 2022
Tags: big data, cloud services, demand response, digital content, Internet of Things, security

Camera OEMs Push Innovative Features

Cameras, whether doorbell or freestanding, are one of the fastest areas of innovation in home security. Companies are improving pixel quality, night vision, thermal vision, camera view, camera durability, battery life, and A.I. detecting capabilities. They are also adding new features to...

by Elizabeth Parks | Dec. 2, 2022
Tags: security, smart home, Wi-Fi

A Closer Look at Smart Apartment Solutions

One unique market for smart spaces solutions is that of smart apartments and MDUs. Smart apartments feature smart amenities for residents, community management solutions, and building automation solutions. These solutions are growing in popularity among MDU property managers and owners in the...

by Elizabeth Parks | Nov. 29, 2022
Tags: industry event, lighting, security, smart home

Future of Video In-person Workshop Happening December 12th

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service...