"streaming" articles

In today's fast-paced world of streaming and digital content,: providing affordable and engaging content to viewers is a common challenge for advertisers and streaming companies. New entrant Telly, a startup from executives at Pluto, aims to address the needs of the advertising market while promising an interactive experience for consumers through its innovative hardware. Telly is helping streaming companies afford the content they need through an always-on ad experience and through...

Today Apple announced the return of “Friday Night Baseball” on Apple TV+ for the 2023 season and is once again focused on the consumer experience first, including discovery and interactive features. In collaboration with Major League Baseball (MLB), Apple TV+ subscribers will be able to watch two unrestricted weekly headlining games over 25 weeks beginning on Friday, April 7, 2023, alongside exclusive news, and supplemental content. Apple has also made a deal with DirecTV to...

Join Parks Associates on April 5 for a *sneak peek* at our OTT Video Market Tracker , profiling hundreds of OTT services, as well as estimating subscriber numbers for services. Check out an excerpt from our recent report.   Content is king and sports content is the most valuable and unique content a service can acquire. Broadcast sports are a multi-billion-dollar business, and because of advancements in technology, viewers can experience an astonishing level of...

Parks Associates 2022 consumer survey research finds 40% of consumers in US internet households share credentials or use shared credentials from others—this is up from just 27% in 2019.  Households classified as account sharers spend most of their time watching SVOD services, but also use transactional services and watch free content more than those who do not share. These people appear to be more price sensitive, defaulting to free and shared SVOD services for most of their...

Download  Parks Associates’ complimentary whitepaper, “Personalized Virtual Channels: Maximizing FAST Content,” in collaboration with Quickplay. This whitepaper highlights personalization's engagement and monetization potential for FAST (free ad-supported television) video services. It examines the drivers and uses cases for combining data, analytics, personalization, and virtual streaming channels to create personalized hybrid virtual channels for FAST services. ...

Register now for the upcoming complimentary webinar “Managed Services with Exceptional Experiences: How Broadband Providers Win,” in collaboration with Calix on Tuesday, January 24 at 1:00 PM CT. This webinar discusses key trends impacting the 2023 roadmaps for broadband service providers (BSPs), new managed services BSPs can deploy to enhance and differentiate the subscriber experience, and recommended resources to avoid missteps. Speakers will discuss...

This blog post was provided by  Friend MTS . It’s hard to believe that stolen content represents as much as half of all video content consumption . Revenue losses are staggering: the legitimate industry lost €3.21 billion to illicit IPTV in Europe in just one year (2021) according to the recent study by Bournemouth University undertaken for trade body the Audiovisual Anti-Piracy Alliance (AAPA). Controlling the unauthorised use of valuable video content is a...

This blog post was provided by  Friend MTS . Piracy costs broadcasters and service operators a lot of money. While pirate operators won’t publish their annual financial reports, the reliable and publicly available statistics on the costs of unprotected content are quite revealing. Hefty amounts have been ordered to be repaid to the legitimate broadcasters and service providers in recent years. Dish Network was awarded a $585 million judgment in a single streaming...