New whitepaper developed for Cox Communications reveals 20% of US broadband households report that COVID-19 has increased their interest in smart energy solutions
A new whitepaper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20% of US broadband households report the COVID-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort. The whitepaper, devel ...read more
Consumer survey of 10,000 US broadband households provides insights on interest in clean energy and smart energy management solutions
New research from Parks Associates reveals consumer interest in clean energy solutions has expanded, with 43% of US broadband households stating they would prefer to live in a community powered by solar energy, but low familiarity with energy devices is still a barrier for adoption for most households. The firm’s “Smart, Clean, Connected: The ...read more
Parks Associates and PLMA present data and insights on consumer awareness and familiarity of energy management solutions, programs, and tools
Parks Associates research finds 29% of US broadband households plan to purchase a smart thermostat in 2020 and 13% of broadband households currently own a smart thermostat. Consumers are also showing more interest in automated energy programs, as 42% of current smart thermostat owners would allow a utility to adjust their device in or ...read more
Research provides insights on energy devices and impact on solar energy investments
Parks Associates released new consumer research today showing consumers are increasingly comfortable self-installing smart energy devices, such as smart light bulbs, smart thermostats, and smart plugs/adapters. Energy Management, Utilities, and Smart Home, featuring a survey of 10,000 US broadband households in Q4 2018, reports that 59% of smart thermostats were self-installed, 79% of smart ...read more
Consumer research provides insights on connected lifestyles and energy management in the UK
Research from Parks Associates finds 25% of UK broadband households rate access to real-time energy use information as the most valuable energy management tool. According to IoT in the UK: Energy and the Smart Home, UK consumers show strong interest in real-time alerts and notifications for high energy consumption. Providers and manufacturers can tap into this opportunity with energy ...read more
Smart Energy Summit to feature session, sponsored by Bidgely, on maximizing energy data
New data from Parks Associates finds 23% of U.S. broadband households plan to buy a smart thermostat in 2019, while 24% are likely to buy a smart lightbulb. The growth in connected devices will further expand the amount of consumer data available, and the IoT research firm’s 10th-annual Smart Energy Summit: Engaging the Consumer will feature a special session, “The Energy Data Goldmine,” ...read more
Industry report finds market opportunities for home energy management, residential battery storage, and solar solutions continue to grow
Parks Associates research reveals more than one-third of U.S. broadband households consider battery storage for their homes to be very valuable, although only 16% feel they are very familiar with this solution. The firm’s report Home Energy Management: Road to Net Zeronotes the high value scores are encouraging, especially given that four ...read more
New Parks Associates energy research examines influence of incentives on buying behaviors
Energy research from Parks Associates reveals 29% of U.S. broadband households are very familiar with at least one energy program, with product rebates and purchase incentives scoring the highest. 360 Deep Dive: Incentivizing Whole Home Energy Efficiencyreports 21% of U.S. broadband households are very familiar with rebates and other incentives associated with the adoption of energy-ef ...read more