Blog articles from 03/2022

Rising cost of living has made households more sensitive to energy cost. This has been accompanied by increasing energy demand from existing energy infrastructures most of which are old and dilapidated. Demand response (DR) programs have been designed to ensure sustainable energy supply using existing infrastructures. Natural disasters associated with climate change such as the 2021 winter storm in Texas has also contributed to the heightened concerns of consumers about the...

Over the past decade, a growing percentage of US are connected to the internet, but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are “mobile-only”, connected via a smartphone or tablet. With the launch of 5G home internet, and new low-orbit satellite networks, the market is poised for further shifts.  Fiber, fixed wireless buildouts set the stage for a Gigabit world. Accelerated by the pandemic, consumer...

The OTT market has witnessed massive growth and competition in the past 2 years. This growth is the result of increased market penetration and adoption of smart streaming devices, huge investments in OTT content, and increased consumer/subscriber demand due to COVID-19 restrictions. Parks Associates data shows that as of Q1 2021, smart TVs are present in 56% of US broadband households, and the top ten SVOD services in the US have over 266 million subscribers combined. Netflix’s...

Parks Associates’ research reveals 88% of US households currently have some type of broadband service. Consumers’ dependency on good, reliable, and speedy broadband service cannot be overstated. Broadband access has become an essential element in enhancing people’s lives throughout the globe. Wi-Fi challenges in the typical home are many. Cybersecurity threats, mainly hacking, have become commonplace and are often not identified until a breach occurs. Once restricted to...

How Texas Saves $1 Billion in Energy Costs a Year: Optimal Load Shaping At the Smart Energy Summit 2022 in Frisco Texas hosted by Parks Associates, Robert Cruickshank from GRIDIoT gave an insightful presentation of how optimal load shaping (OLS) is the fastest way Texas can decarbonize the ERCOT grid and produce energy at the lowest cost. During the presentation, he noted Texas can quickly and efficiently decarbonize the grid (reducing carbon emissions by nearly 20...

The connected home market is ripe with opportunity. Consumers now have an average of 15 connected devices in their homes, and 37% of US broadband households own at least one smart home device. Smart home, connected health, and connected entertainment products provide an increased level of convenience for consumers through home automation and home security applications, energy management and energy efficiency services, new video distribution options through various...