Blog articles from 03/2010

Parks Associates finds consumer interest in Web-on-TV applications is so strong that households are making their own connections via PCs and game consoles. From 2008 to 2009, the number of U.S. households using Web-connected game consoles increased by 64%, and the number connecting a PC to a TV increased by 36%, according to the firm’s latest report Digital Lifestyles: 2010 Outlook. Over three-fourths of U.S. households with PC-to-TV connections and one-third of Xbox 360 owners...

Parks Associates reports TV Everywhere services are gaining popularity, with over 40% of U.S. broadband households very positive on these services, which will be a prominent topic at the upcoming CONNECTIONS™: The Digital Living Conference and Showcase . CONNECTIONS™ includes multiple sessions on New Media and Digital Content:   TV Everywhere and Online Video Mobile Internet and Cloud Services Trends in User Interfaces TV...

Sixty seven percent of all U.S. TV households (HHs) subscribe to a digital TV service. Digital cable and satellite television cumulatively account for over 65% of the pay TV market in the U.S. At the end of 2008, there were approximately 2.9 million Telco/IPTV subscribers. Parks Associates estimates addressable, interactive TV advertising revenue will reach $133 million in 2010. By 2014, U.S. addressable, interactive TV advertising revenue will reach approximately $4.3 billion.

Google is working to bring Web software to televisions through a partnership with Intel, Sony, and Logitech, according to a recent BusinessWeek article . Moving beyond the Internet search engine business, Google is now challenging companies like Yahoo, TiVo, Rovi, and Microsoft in delivering the Internet to TVs. Parks Associates VP of Research, Kurt Scherf is quoted in the article, “it’s a sign of the legitimacy of Internet connectivity moving well beyond the PC and...

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions such as mobile email and social networking applications, according to Parks Associates’ Smartphone: King of Convergence. This new report includes consumer data from Parks Associates’ primary study Mobile Convergence: Platforms, Applications, and Services. This consumer survey finds only...

Parks Associates is supporting the 3D Gaming Summit 2010 on April 21-22 in Universal City, California. The first ever 3D Gaming Summit will attract the brightest minds in the gaming industry to define the market opportunity for 3D stereoscopic gaming and entertainment. Delivering two days of packed in-depth discussions, the summit will help steer your strategy to capitalize on the next biggest thing in gaming! More Info

Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. In 2010, 40% of ad or media agency buyers will shift 11 to 15% of total traditional or cable TV budgets to addressable advertising campaigns while 16% will move more than 20% of total TV ad budgets. Register today for the webcast on March 25 and learn more about changes in the TV advertising industry.

The New York Times is reporting that Google, Intel, and Sony are at work together on a Web television for both set-top boxes and connected TVs. Whether it's true or not, the three companies would appear to be good partners: * Google has an interest in extending its search and advertising placement expertise to the TV screen, as evidenced by its tests with DISH Network; * Intel faces challenges in convincing consumer electronics companies to use their Atom processors instead of...