Blog articles from 03/2020

The recent COVID-19 pandemic will change consumer buying habits. In response to the pandemic, Parks Associates is releasing research relating to COVID-19 and its effect on consumers and businesses in an effort to provide valuable information to businesses being affected by the virus. Join the Parks Associates research team for their upcoming webcast on Thursday, March 26 at 2:00 PM CT to hear more about upcoming survey work focused on the impact of COVID-19 on consumers. Parks...

The ideal smart home experience for consumers is one in which a broad range of smart home devices are setup effortlessly and work seamlessly together, providing convenience to the user and enhanced value for all products in the ecosystem. The connectivity, automation, and data sharing derived from integration can create a differentiated user experience, when done well. A number of companies, and organizations continue to work on improving interoperability: CHoIP - Amazon, Apple,...

OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has become a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships to drive subscriber or viewer engagement and grow their...

The traditional pay-TV industry has faced immense pressure since the era of streaming video on-demand, evidenced by years of cable and satellite subscriber losses from all providers. The shift to online video consumption has forced traditional players to adjust their strategies, or suffer the consequences. As traditional pay-TV providers realign their focus to more profitable broadband services, partnerships with online pay-TV providers continue to arise. In February 2020, the following...

Parks Associates recently hosted its annual Smart Energy Summit in Austin, TX. The summit brought together industry professionals from both the smart home and energy management spaces. Analysts and executives discussed several key industry topics, including consumer engagement with utility energy-efficiency programs. According to research by the American Council for an Energy Efficient Economy (ACEEE), energy-efficiency programs are the lowest cost energy resource available today....