Blog articles from 04/2020

Parks Associates’ mission is to help companies navigate the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, and trailblazing conferences. As an internationally recognized woman-founded market research and consulting company ,  we strive to be the leading provider of knowledge for the consumer technology industry, facilitating better business decisions and providing best in class event experiences....

The pay-TV industry has faced immense pressure since the era of streaming video on-demand. As Netflix, Amazon Prime Video, Hulu, and even YouTube became increasingly popular, other streaming services continued to emerge. Suddenly, expensive contracts to receive hundreds of channels with only a handful of interest no longer appeals. However, a when Sling TV debuted in 2015, a new model emerged offering a lower price and a curated selection of channels with no commitment .   ...

2020 marks an unprecedented time in US and global history. COVID-19 is the first worldwide pandemic to strike our modern society, impacting global supply chains, worldwide businesses, and consumer spending. It has prompted exceptional actions from regulators in terms of both public health and monetary and fiscal policy. 70% of US consumers report that they are following social distancing rules, and 30% report that they are under shelter-in-place orders or are otherwise self-quarantining....

Content submitted by Connected Health Summit sponsor Nortek Numera from Nortek Security and Control LLC  is a leading provider of personal emergency response systems in U.S. with the advanced fall detection and cloud service. Industry insights from Ko Matsuo, Product Line Manager, Numera. Nortek is a sponsor of our 2020 Connected Health Conference .    How quickly is the connected health device market growing? What is driving growth?...

The outbreak of COVID-19 and subsequent shelter-in-place mandates by government officials in many states have led to a dramatic shift in how consumers live and conduct business, including an increase in adoption and use of technology. Social distancing guidelines dictate that work, education, and entertainment activities are all centered on the home. In addition, brick-and-mortar retail store shopping is severely restricted, and consumers must find other ways to attain services that...

The residential security industry has made significant efforts to expand the market beyond the roughly 30% of broadband households that have a security system. The entrance of tech giants and MSOs raises awareness of security solutions; new business models emerged as a result of changing consumer preferences; and technology advancements such as video analytics, audio analytics, and voice control are improving the user experience. As a result, the security industry is finally able to reap...

The COVID-19 crisis has fundamentally impacted the daily operations and strategies of companies across all business verticals and the lifestyles and routines of consumers. The dynamic changes currently developing in the OTT video space, for both the industry and consumer side alike, are illustrative of the profound effect the crisis is having on daily life. Parks Associates monitors and analyzes the OTT video space for our OTT Video Market Tracker , along with multiple other...

35% of consumers report experiencing a data privacy or security issue in the past 12 months. Consumers need seamless security solutions that can protect any device, against any threat, anywhere. However, security and privacy solutions are typically fragmented and cumbersome, leaving consumers exposed in one or more of these areas. Consumers today have different solutions, or no protection, across laptops and mobile devices and for their children, home network, and public networks....