Blog articles from 05/2020

Short-form smartphone-only SVOD service Quibi launched on April 6th with a limited-time extended 90-day trial and introductory pricing at $4.99 for the ad-supported tier and $7.99 for an ad-free tier. The early days of the service have been a mix of good and bad news. Quibi certainly picked an interesting time to launch a mobile-only subscription OTT service. As consumers shelter-in-place, their preference for smart TVs and other home-based streaming video devices such as streaming...

The connected wellness and fitness device market has been on an upswing for the past 18 months. Smart watches and fitness trackers, led by Apple and Fitbit, have begun their journey to mass adoption; while connected fitness equipment company Peloton has emerged as a streaming content powerhouse – showing the potential of new business models and new methods of engaging with consumers.  The outbreak of COVID-19 has had a significant impact on the fitness and wellness market –...

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy. With the increasing number of on-demand options...

Sarah Jones, Vice President, Commercial Product for Best Buy Health and a member of Parks Associates' Connected Health Summit advisory board, recently shared her thoughts with us on how COVID-19 will impact healthcare and healthcare technologies: COVID-19 exposed the vulnerability of our senior population – how do you think the market for independent living and remote caregiving solutions will change coming out of this crisis? I believe that we’ll see technology...

As connected technology continues to evolve and mature, device manufacturers and service providers are expanding their purview beyond early adopters to a rapidly growing segment of the population – seniors. Companies with a footprint in the home are looking to the senior segment to expand their user bases, product sales, and service revenues. Service providers are searching for new revenue streams to offset losses from the decline in pay-TV subscriptions, and as younger consumers...

More than ever before connected devices have been essential in helping consumers work, learn, and entertain at home. They also play a great role in home security as well as health and wellness. Given the surge of smart home products and online activity, consumers’ vulnerability to cybercriminals continues to rise and it is important to consider adapting device protections in this new environment. Join us for a complimentary webinar, IoT Security: Establishing Frameworks to...