Blog articles from 05/2022

Parks Associates continues its twenty-sixth annual CONNECTIONS™ with our in-person conference in Frisco, Texas on May 17-19. Patrick Dunn, Program Director, Center for Health Tech and Innovation at American Heart Association will be featured on the panel, Health and Wellness Solutions: Expanding the Market , on May 19 at 1:00 PM CT, addressing how major changes in the energy landscape will shift how consumers manage their home energy in the future. Prior to the session, Patrick...

AutoGrid, which specializes in AI-driven optimization for distributed energy resources (DERs), has just announced that it will be acquired by Schneider Electric. The two companies have been working together since 2015 and in 2020, they introduced an integrated solution focused on digital transformation for utilities. Once the agreement passes regulatory approval and the usual closing conditions, the deal is expected to close in Q3. Parks Associates’ research reveals that smart...

Parks Associates’  CONNECTIONS™: The Premier Connected Home Conference  series is excited to announce  Midea  as an Event Sponsor. With more than 150,000 employees and presence in over 195 countries, including in the United States, Midea’s products touch the lives of millions of people and families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances, floor care and lighting. The Midea brand’s promise to...

Despite slow and steady growth of the smart home, issues related to perceived weak value proposition still top the list of purchase inhibitors for smart home devices. Now, 37% of US internet households have a smart home device with smart doorbells topping the list at 15% adoption. Smart light bulbs, networked cameras, and smart thermostats are the next highest adopted smart home devices according to ongoing Parks Associates quarterly research of 10,000 internet households. Parks...

Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...

  With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent user interfaces across platforms and limited entertainment consumption time available, today’s video viewers are increasingly looking for a more simple experience. A Parks Associates study of  Home Service Bundles: OTT as a Value-Added Service , reveals that 59% of OTT...

As the smart home industry attempts to cross the chasm—moving from adoption among early adopters to the early majority—brands in the space fervently seek to understand the value propositions that drive product adoption and how to improve perceived product value. Understanding the buyer journey is equally important for industry development. Knowledge of the products consumers are purchasing, what they intend to purchase, and what is driving these intentions can help guide...

Households with children are the major buyers of all things technology in the home, as well as all consumer goods . They provide the viewing and recommending experiences for new products to the more average buyers and their assessments, of specific brands and product types help guide the overall marketplace. Parks Associates research shows there are about 32 M households with children including: 15% of all US households with 1 child; 12% of all US households with 2...