Blog articles from 05/2015

The prevailing consumer image of robots is one of a personal assistant or butler that can communicate, is mobile, has arms and legs, and performs a multitude of tasks inside, outside, or even away from the home—in other words, a machine that makes the dream of leisure at home a reality. However, in reality, many of today’s robots resemble typical in-home electronic devices and are single-purpose. Within the robotics industry, there are multiple definitions of robotics. In...

Today, Parks Associates announced new research that revealed nearly 60% of U.S. broadband households subscribe to an OTT video subscription, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using shared accounts to access subscription OTT video content. This finding equates to 11% of all households that are relying...

Over the past year, OTT video services experienced a boom of activity across most global markets, including expansion for existing players and a new wave of market entrants.   Netflix has driven the growth of OTT video services and a new wave of emerging competitors more than any other single company. By the end of 2014, the company reached over 54 million total paying subscribers, adding over 6 million subscribers in the U.S. alone. Startup players, emboldened by Netflix’s...

In a recent article for D Magazine , Parks Associates research revealed the increasing popularity of on-demand video platforms such as Netflix, Hulu, and Amazon Prime. Author Phil Harvey cited the results of a recent Parks Associates customer study , which shows over 55% of U.S. broadband households subscribe to over-the-top (OTT) services. Additionally, the increasing popularity of these services is leading to major changes in the way that viewers watch television. This...