Blog articles from 05/2022

Smart spaces can be defined in many different ways. Parks Associates defines “smart spaces” as physical locations, equipped with networked devices and sensors-based solutions, that give individuals data about the location’s parameters and how the space is being used. “Smart spaces” are most commonly buildings but may be any type of location, including outdoor structures or vehicles. Smart spaces have a strong overlap with smart home, industrial IoT, and Industry 4.0,...

Networked cameras are a leading smart home device category, providing peace of mind and security as part of a security system or as a standalone product. A fiercely competitive landscape provides consumers with a broad mix of product and service options. AI capabilities are becoming increasingly important and key differentiators for networked camera manufacturers. Video and audio analytics unleash powerful features. Furthermore, by offering high-value cameras to the market at a low...

Security systems with 24/7 professional monitoring are the foundation of consumer familiarity with home monitoring services. These traditional services set the standard for safety, theft prevention, and detection for homes and businesses and have a straightforward and robust value proposition that resonates with consumers and companies. Currently, Parks Associates’ research reveals that 36% of broadband households have professional security monitoring. Further, new...

Programmatic television advertising is growing more prevalent in the advertising industry. Using algorithms and computers, programmatic advertising is the practice of acquiring digital advertisements repeatedly. Programmatic advertising allows an organization to distribute its advertisements across a wide range of channels at its discretion. Additionally, it addresses the necessity for increased ad reach due to shifts in use habits among audiences. These advertisements are referred to...

At the 26 th annual CONNECTIONS Conference in Frisco Texas hosted by Parks Associates, Dr. John Barrett, Director of Parks Associates Consumer Analytics team gave an informative presentation on consumer segments. The research highlighted consumers’ different familiarity with smart home products and different perceptions of affordability, the value of devices, the appeal of product discounts, and the importance of universal control of smart home devices. Understanding these user...

In 2021, 80-82% of all US internet households subscribe to at least one streaming service and nearly half of all broadband households (49%) subscribe to four or more OTT streaming services, an increase of 18% in one year. Currently, only 57% subscribe to a traditional pay-TV service like AT&T or Comcast. This is a dramatic drop from almost ten years ago in 2012 when 87% of households subscribed to traditional pay-TV services. These enormous shifts in the video...

  During the  Protecting Consumers at Home: Security and Privacy Matters  panel discussion at the recent CONNECTIONS: Connected Home Conference hosted by Parks Associates, it was revealed that 54% of consumers are concerned about identity theft but are unsure about how to protect their data and privacy. Consumers are concerned about cybersecurity and data privacy threats but are also confused about the nature of these threats and how to protect themselves...

We were so excited to be back in person for our 26th annual CONNECTIONS CONFERENCE last week at the Omni Frisco! Thank you to our event sponsors: Alarm.com, Calix, Cox Communities, F-Secure, Homebase, Plume, Airties, Bitdefender, Johnson Controls, Nice, Notion, Rapid Response Monitoring, Resideo, Schneider Electric, STRATIS®, AmTrust Specialty Risk, Gadgeon, Ivani, Midea, Cooktop Safety, Iris® Powered by Generali, and Assurant. Last week, our discussions were all...