Blog articles from 06/2009

Revenues for mobile advertising in the U.S. and Canada will grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to the new Parks Associates report Mobile Advertising: Analysis and Forecasts. Adoption of smartphones, 3G network data plans (or newer wireless services), and downloadable applications will spur this growth in ad revenues, with significant increases beginning in 2010. Parks Associates estimates there were 62 million smartphone users in North...

Parks Associates is supporting the Digital Media Conference on June 25th in Washington, D.C. With 500+ participants, Digital Media Conference at the Ritz-Carlton in Tysons Corner attracts the best and brightest from the DC region and beyond for a packed day of in-depth discussions and networking focused on the top business issues impacting digital media companies. The 2009 event includes two tracks - one on online media and the other on mobile media - keynotes, panels, breakfast,...

Consumers will be able to make one full-resolution digital copy of Blu-ray discs, thanks to a licensing agreement that was made on June 5, reports Video Business . Hardware that supports copies, however, won't be available until the first or second quarter of 2010. Initially, managed copies can be made to recordable Blu-ray or DVD discs, as a download to a Windows Media DRM-compatible portable player or hard drive, on a memory stick, SD card or as a bound copy, such as a digital copy...

In reflecting on some of the highlights of an outstanding CONNECTIONS™ 2009 event June 2-June 4, the introduction of new solutions to enhance the way in which entertainment content is enjoyed was a significant theme. I moderated a panel titled Extending the Reach of Wired Networks and Interfaces that showcased recent efforts in powerline networking, developing extensions to HDMI over twisted-pair, and Icron’s PC-on-TV solution. Rick Merritt at EE Times attended that session and...

We're glad to see that the CONNECTIONS conference last week brought out some interesting insight on the home networking space. Rick Merrit at EE Times writes that DLNA may have some interoperability issues, based on tests conducted by Best Buy. We had both Best Buy and VIZIO represented on different panels last week, and we got some interesting comments from them regarding DLNA's issues. We'll be updating the CONNECTIONS blog with additional notes about the event. I'm following up...

Parks Associates today announced the participants for the second-annual “Digital Den” at the Entertainment Supply Chain Academy (ESCA) , June 23-24 at the Luxe Hotel in Los Angeles. The Digital Den, June 24, 1:30-3:15 p.m., features an introduction from Blair Westlake, Corporate Vice President, Media & Entertainment Group, Microsoft, followed by a short presentation from Parks Associates’ President Stuart Sikes. The Digital Den, hosted by Parks Associates, includes...

For each $1,000 in income, U.S. households will pay on average $1 more for a PC, according to the Consumer Decision Process Annual Survey, which has quantified the influence of income and education on the amount consumers spend on specific CE products. International research firm Parks Associates recently completed this survey of over 5,000 U.S. consumers on their 2008 purchases and 2009 purchase intentions. The research, part of the Consumer Decision Process Service, examines...