Blog articles from 06/2012

You can still download the presentation and audio files for the June 14th webcast, "OTT Services: Moving from Integration to Revenues." This webcast was co-hosted by Technicolor and Parks Associates and included a panel of NSP market professionals providing insight into into the opportunities & challenges with OTT service integration. Click here to download the full presentation. To view upcoming Parks Associates webcasts, visit...

On June 21st, Parks Associates Director of Research, Brett Sappington, is hosting a webcast on how multiscreen video services have become widely available in several global markets. Operators, broadcasters, OTT service providers, CE manufacturers, and others have all joined in the battle for their share of the consumers' attention and spending. As the industry moves through 2012, new challenges await as the market players adjust their strategies and business models to cope with new...

Low cost and viewing flexibility give Netflix an advantage over pay-TV VOD and premium broadcast TV, according to a new study on consumer video viewing. Choosing Content: Viewing Video found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VOD in terms of cost. The Netflix over-the-top (OTT) service also influences the decision processes of pay-TV consumers, raising the possibility of Watch...

The two-day executive conference, produced by Parks Associates in association with ESNA, 13-14 November, in Amsterdam will address new partnership opportunities for operators and utilities, the rising demand for services beyond entertainment, and growth and monetization strategies for OTT and multiscreen services. Submit to speak at this event by completing this online form by September 20th. Early sponsors include Digitalsmiths; PacketVideo; myStrom AG, a subsidiary of Swisscom;...

Businesses are struggling with the idea of playing games at work because its connotation leads to the idea of having fun without a purpose. However, the practical application of gamification is disrupting that assumption and slowly changing the way businesses learn. Gamification is applying engaging elements of game theory to non-game applications. An example would be to create a game to learn something new for work: While a lecture session could potentially turn off employees and...

Apple has completely refreshed its notebook lineup, introduced their new iOS6, debuted Mountain Lion, integrated Facebook and highlighted its own mapping app. Across the MacBookAir notebook line are supporting faster processors, faster graphics, enhanced USB, longer battery life and higher-resolution displays. Apple has introduced a new product, dubbed the Next Generation Notebook, which operates like a high-end MacBookPro and looks like a MacBookAir. The new notebook is thinner,...

Written by Patrice Samuels, Research Analyst There were several engaging discussions on OTT video service at last week’s CONNECTIONS US 2012 conference, hosted by Parks Associates. Panelists spoke at length about the evolution of OTT video as a market disruptor and speculated on the future of the industry. Amidst all the discussion, four key factors emerged as critical for the success of OTT video in the future. These are: Providing access to compelling content...

Recently, Western Digital unveiled its first line of wireless home networking products, designed specifically to accelerate movies, video and gaming, delivering a premium HD entertainment experience. With the My Net family of powerful and user friendly home networking products, WD released its FasTrack™ technology. FasTrack detects entertainment traffic on the network and forwards it to gaming consoles, media players, smart TVs, tablets, smartphones, computers and other Wi-Fi connected...