Blog articles from 06/2021

In March, the debut of Univision Communications’ free ad-supported OTT service Prende TV marked one of the most significant streaming launches of 2021. A major service featuring Spanish-language films, TV shows, and nonfiction content was unprecedented within the US market. Univision aims to be the dominant content provider for Spanish-language content, and the corporation has its eyes on global expansion with the announcement of a new streaming service. Univision will launch a...

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Gabriel Berger, CEO, ThinkAnalytics , was featured as the visionary keynote speaker during the session Data and Decision Making in Video Services , where he discussed the best practices in data-driven decision making and how to maximize a competitive advantage in today’s...

A robust network is the foundation for modern living. This is as true for residents of multi-dwelling units (MDUs) like apartments, condominiums, and dormitories as it is for single-family residences. Building on advanced connectivity services, MDU property managers and owners can leverage the benefits of smart home devices and smart property solutions to drive revenue and increase net operating income. In collaboration with Cox Communities, Parks Associates’ new complimentary...

The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal announced this week that the streaming service will launch on Amazon devices starting June 24. Peacock will be compatible on all Fire TV devices, including Fire TV Stick 4K, Fire TV Stick Lite, Fire TV...

Consumer ownership of health IoT products has risen dramatically in the past few years, driven by booming wearables adoption and consumer health concerns during the COVID-19 pandemic. Connected health device ownership has increased to where 46% of U.S. broadband households own at least one product and 19% own at least two. AI is figuring prominently in the apps that support these devices whether it is used for applying machine learning to behavioral activity and personal health...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Amruta Shankar, Director of Data and Analytics, Synamedia , was featured as an interactive panel member during the session Data and Decision Making in Video Services , where she helped address best practices in data-driven decision-making, the types of technology solutions...

Parks Associates ’ Connected Health Summit: Consumer Engagement and Innovation 2021 virtual conference series continues with the June 30 session, Personalization in Connected Health: Impact of AI . Andy Tubman, Chief Clinical Officer, Musical Health Technologies , will be featured as the visionary speaker from 12:45 PM to 1:15 PM CT. Prior to the session, Andy provided insights on Musical Health Technologies’ digital health platform: Musical Health Technologies’ digital...

Broadband connectivity, fixed or mobile, is now considered a fourth utility for consumers and is the foundation of enabling connected devices and applications in the home. This includes an average of 9.2 connected computing and entertainment devices—such as computers, smartphones, smart TVs, and smart speakers, an average of 1.2 connected health and wellness devices—such as heart rate and sleep monitors, and an average of 2.6 smart home devices. Parks Associates' new...