Blog articles from 08/2021

Parks Associates ’ Connected Health Summit: Consumer Engagement and Innovation conference series is excited to announce Essence Group as a Gold sponsor. Essence Group is a global technology leader with a mission to develop and deploy innovative, cloud-based, end-to-end security and healthcare solutions, underpinned by supporting services, that provide peace of mind to users. For over a quarter of a century, Essence has challenged convention by making care and safety both...

Parks Associates continues its 25th annual CONNECTIONS: The Premier Connected Home Conference virtual series with the upcoming session State of Home Security Market on August 18 from 12:30 PM to 2:45 PM CT. During this session, leading industry executives will address the state of the residential security market, critical trends impacting industry stakeholders, and the top opportunities for revenues growth. Throughout the event, Parks Associates will highlight exclusive research...

Today’s OTT market is defined by the proliferation of service offerings, unprecedented amounts of online video content, and ever-increasing access points to that content. As a result, OTT content and service providers have to be equipped with best-in-class customer acquisition and engagement strategies in order to differentiate themselves from the competition while avoiding the negative social media attention for a service that fails to deliver the best experience. On...

Of 10,000 US broadband households, 82% subscribe to at least one OTT service, up 6% year-over-year, while 58% subscribe to a traditional pay-TV service, down 4% year-over-year. Parks Associates’ OTT Video Market Tracker  analyzes market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout the year throughout the year documenting the following:...

Parks Associates ’ 25th annual CONNECTIONS: The Premier Connected Home Conference series is excited to announce Xfinity Home  as a Research Partner Sponsor. Xfinity Home is a global media and technology company that is principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. They deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create,...

Peloton has launched its first in-app gaming experience for its Bike and Bike+ users: Lanebreak . Last week, the prominent connected fitness solutions leader  announced an early access version of the game, intending to generate feedback and interest before its full release later this winter. The game will be music-focused and will feature “lanes” that riders can weave in and out of by turning the resistance knob. Points are accumulated if users can successfully match their...