Blog articles from 08/2010

Jim O'Neill wrote a very nice overview of 3DTV on FierceIPTV . The concept of 3D is becoming more of a reality as 3D-ready consumer electronics become more affordable and the availability of content increases. There are many obstacles on the way to success: low consumer engagement, difficulties in marketing 3DTV effectively, advertising issues, etc. However, as I told Jim, "there is no doubt in my mind that 3D is here to stay, and it will be a standard feature in sets...

More U.S. households are watching online video and on a wider variety of devices now than two years ago, but they are not sacrificing their TV viewing to do so. Digital Media Evolution II found 40% of all U.S. broadband homes now regularly watch long-form video on a computer. However, service providers can allay their fears of cord cutting for now as high use of PC video does not yet correlate with decreased TV viewing. People are using online video to fill in the gaps. When it comes...

Parks Associates is supporting the 2010 FTTH Conference & Expo in Las Vegas, NV from September 12th through 16th at the Venetian Resort Hotel Casino. Don't miss the only FTTH event dedicated exclusively to all fiber, all the way! More than 1800 decision makers will gather in Las Vegas for the latest developments in FTTH products, solutions, technology and best practices in the industry. 50 track sessions, panels, keynotes and 130 exhibitors in the most comprehensive EXPO in...

Parks Associates' report Residential Energy Management: Forecasts for the Deployment of AMI and the Adoption of Energy-saving Products and Services finds over 80% of U.S. consumers are interested in reducing expenditures on energy consumption and willing to pay for cost-saving solutions. Cost-saving products and services that generate consumer interest include programmable thermostats, energy monitors and systems enhanced with energy-management capabilities, smart appliances, and...

The popular online video site, Hulu has been gaining popularity and increasing its visitors since its launch date in 2007, but the popularity may be dropping off. Although Hulu has been proving that networks can make money by making their content available online for free, the number of videos viewed in June verus May decreased from 43 million to 24 million according to ComScore.

Parks Associates is supporting the Mobile Marketing Association (MMA) Forum on September 2 in São Paulo, Brazil. The 2010 MMA Forum in São Paulo brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and...