Blog articles from 08/2017

“Hey, did you watch that popular show last night where the thing happened?” “No. I haven’t watched it yet. Thanks a lot.” “Oh… Sorry…” The penultimate season of HBO’s global hit series Game of Thrones is in the books. While many of the show’s die-hard fans are sure to have watched it through the season finale, coverage in the media suggests otherwise. Media outlets have been careful to mask key plot developments in their headlines and...

Autumn Braswell , COO of Global Solutions and Marketing for LinQ at iQor, recently shared her perspective on the future of digital health markets. Autumn was a speaker at Parks Associates’ fourth-annual Connected Health Summit: Engaging Consumers , which took place August 29-31 in San Diego. iQor is a global provider of customer interaction and product support services. They partner with many of the world’s best-known brands to deliver aftermarket product and customer...

Within the past month and a half, a new type of video service is available for subscription. The release of AMC Premiere and FX+ are the start of a new breed of these services. Available only to pay-TV subscribers, these services allow consumers to pay a fee per month and receive all of the shows from one network or channel ad free and on demand. They are not OTT services because they are not delivered over-the-top. Instead, they function more like premium, ad-free TV Everywhere...

Parks Associates spoke with Arta Bakshandeh , Senior Medical Officer at Alignment Healthcare, about emerging trends in digital health markets. Alignment Healthcare is redefining the business of healthcare by shifting the focus from payments to people. They’ve created a new model for health care delivery that cuts costs and improves lives by unraveling the inefficiencies of the current system to drive patients, providers, and payers toward a common goal of wellness. Dr. Bakshandeh...

Although the use of on-demand virtual care technologies remains controversial, shifting perception has led care providers to implement or embed solutions into their current care practices. Parks Associates research shows that almost 40% of consumers are interested in communicating digitally with medical professionals via phone calls or online voice chat. As the consumer-focused transformation in healthcare broadens, more care will be delivered in non-acute settings, including in...

Dr. Ian Tong , Chief Medical Officer at Doctor On Demand, provided his insights to Parks Associates analyst team regarding growth in the connected health markets. Doctor On Demand’s mission is to improve the world’s health through compassionate care and innovation. Through live video visits, our US-trained doctors take patient history, perform an exam, and recommend a treatment plan. Prescriptions, if needed, go directly to the pharmacy of choice. While insurance isn’t required,...

Karsten Russell-Wood , Director of Marketing, Philips provides insights into key areas of the connected health market in the below Q&A summary with Parks Associates research team.  Karsten will be participating in Parks Associates fourth-annual Connected Health Summit: Engaging Consumers , Aug 29-31 at the Omni Hotel in San Diego. Karsten will participate on the opening session, Convergence of Medical Technology and Connected Health , at Connected Health Summit on August...

Parks Associates asked Scott Plewes , VP of User Experience at Macadamian, about his thoughts on the emerging digital health industry. Macadamian, a sponsor of the fourth-annual Connected Health Summit , is a full-service user-centered software design and development consulting firm specializing in digital and connected healthcare. Scott will be participating on the presentation panel, Healthcare UX: Designing the Best Customer Experience , at 11:15 am on Thursday, August...