Blog articles from 09/2011

Parks Associates will host a complimentary webcast on Tuesday, October 20th at 10 AM Central. This webcast will feature a preview of CONNECTIONS™ Europe , including Parks Associates' latest European consumer research. The Digital Living in Europe Webcast will present results from Parks Associates' European research on the connected homes in Europe's largest nations and how the broadband home has changed over the past few years. Areas covered in this webcast include changes and...

The number of U.S. consumers planning to purchase a smart TV has nearly doubled in less than a year, according to new consumer research from Parks Associates. Parks Associates' Consumer Decision Process: Summer Update reports more than 10% of broadband households plan to purchase a smart TV in the second half of 2011, up from 6% in the first half. These households, representing 50% of the nearly one-fourth of U.S. broadband households planning to purchase a flat-panel TV, anticipate an...

This new white paper, Global Consumer Survey of In-Home Mobile Services and Femtocells , analyzes the results of a Parks Associates global consumer study on attitudes toward femtocells and femtocell benefits among users of mobile services. This global consumer study reveals that more than one-half of mobile consumers (59%) find femtocells attractive and confirmed a long-held hypothesis that boosting in-home service coverage is the main driver of interest. Top Findings Include:...

Parks Associates is supporting The Base Station Conference 2011 from September 27-29 in Bath, U.K. The Base Station Conference 2011, 27 - 29 September, Bath Spa Hotel, Bath, UK Heterogeneous networks: Small cells, macro cells and everything in between Avren Events' 8th annual 'The Base Station Conference' invites over 200 top level executives and engineers from some of the world's most influential operators and stakeholders from across the entire ecosystem together to discuss the...

Very strong debut of new Kindle line with impressive features (Touch) and price points (from $79 and up). Even more impressive is the Kindle Fire with a sweetspot price of $199—must have taken a lesson from HP’s fire sales of its Touchpad, but unlike HP, Amazon has deep-pocket and alternative revenue sources to compensate device margin. Prime looks like Amazon’s new differentiator to the CE world that focuses on content/media as value-add to consumers. Prime does come...

Parks Associates released a new white paper, "The Opportunity for National Brands in SMB Technical Support Services," forecasting growth opportunities in the tech support market for small and medium businesses.The U.S. market will exceed $20 billion by 2015, according to Parks Associates , which notes the 2008 launch of AT&T's Tech Support 360 as a significant milestone in this market because this service was the first to integrate communications, data services, and...

Parks Associates is supporing the 2011 Broadband World Forum in Paris, France this week. In addition, Brett Sappington , Director of Research is speaking 15:30 on Day 1, September 27, in the Broadband World Forum Masterclasses, and he is doing the analyst spotlight at 12:50 on Day 3, September 29, in the free seminar theatre. Kurt Scherf , VP of Research is participating in the analyst breakfast briefings, starting at 8:10 AM on Day 2, September 28. He is also chairing the...

Parks Associates is supporting the 2011 FTTH Conference and Expo this week in Orlando, Florida.  As a research partner, Parks Associates is also supporting the co-located event, Digital Home Summit . As North America emerges from recession – and consumers, businesses and their communities look ahead to building their economic future – it is clear that only all-fiber networks are capable of supporting the growth and development that is needed to stay competitive for the...