Blog articles from 10/2022

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media  December 12–14 in Marina del Rey, CA. Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.  During the pre-show workshop, OTT Market & New Era of Video Consumption , on Monday, December 12, Parks Associates...

There is a considerable market opportunity for residential security service providers to build on their core offering, chiefly by cultivating peace of mind value propositions for security-adjacent use cases. Certainly, macro events like the recent pandemic have impacted consumers' purchase behavior around residential security capabilities. Parks Associates asserts that the overall market growth tailwinds for residential security are strong due to mounting nationwide concerns about crime...

  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

For decades Parks Associates has tracked adoption of home systems and security systems. Recently we changed the way we asked about security solutions given the major entrance of DIY solutions changing the market dynamics. Ultimately, the market is expanding. Our view we believe reflects a more accurate portrayal of the market, especially in looking at the growth of the market. Parks Associates' most recent update of its Residential Security Tracker assesses the residential security...

The smart home market as a whole experienced relatively strong growth in 2021 and smart appliances were no exception. The average # of smart appliances owned by US broadband households has roughly doubled from 2020 to 2021. Now, over one-fifth of consumers now own a smart appliance, with more than a quarter intending to purchase a smart appliance in the next 6 months   All smart appliances across the board saw record adoption and purchase rate, with the...

Ad-based video streaming services are among the fastest-growing segments of the video entertainment market, now watched by 37 million internet households. Both AVOD and FAST services offer consumers access to a wide variety of content in a cost-effective way with broad appeal. At the same time, the media environment is fragmented; broadcasters and content owners must optimize audience reach while delivering quality content across an increasing number of distribution platforms. More...

Access to real-time energy consumption data is valuable to consumers. Consumers that believe an energy-efficient home is important also find real-time energy usage data the most appealing of the energy monitoring services tested. Many value-added services that can be built on top of energy data are highly appealing. Understanding which products consume the most power and which continue to consume power consumption even when off represents knowledge desired by many consumers....

Did you know that by the end of 2025, approximately 93% of US households will have a broadband subscription, either fixed or mobile? Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “ Broadband Future Proofing: Driving New Experiences and Value ”on October 20 at 11:00 AM CT for insights addressing how technology providers and operators are expanding functionality to enable new services at home. Panels and...