Blog articles from 12/2011

Daily deal websites are fundamentally changing consumers' holiday shopping habits, with 78% of U.S. broadband households having reviewed Internet-based retailer and manufacturer offers in the past 30 days, according to new consumer research from Parks Associates. Over two-thirds of consumers checked emails from retailers, manufacturers, or daily deal services at least once in the last month, making these methods more popular than newspaper advertisements. Consumer Decision Process:...

Parks Associates and Radialpoint will host the webcast "Tapping into the Connected Home Opportunity" to discuss market implications and strategic recommendations for retailers, service providers, and CE manufacturers in developing and deploying services critical to maintaining customer satisfaction. The complimentary event, Tuesday, December 6, 1 p.m. CT / 2 p.m. ET , includes assessments of the technical challenges as consumers continue to add Internet-connected CE and...