Blog articles from 12/2021

Parks Associates recently announced The Peggy Smedley Show as a supporter of its events in 2022, including CONNECTIONS™ 2022. The Peggy Smedley Show is a weekly podcast with over 700 episodes, all hosted by award-winning journalist and widely recognized technology influencer, Peggy Smedley. On a recent episode of the podcast, Tech Disruption: Forever Changed , Smedley and Parks Associates President, Elizabeth Parks , discussed the new ways in which technology is disrupting...

Technology is ubiquitous and the impact of the pandemic in all areas of consumer and business is still unfolding.  Here are 10 key trends we see in the consumer technology space.  Our research in 2022 will continue to be dedicated to understanding the growth and adoption of technology, as well as the business opportunities as a result.  Work and home continue to blur , resulting in new and ongoing investments in technology solutions. Healthcare services...

This article is compiled from a presentation by Jennifer Kent, VP of Research at Parks Associates, during the firm's 8th annual Connected Health Summit. Today there are at least four main models developing for care that happens from home, including telehealth, virtual visits – typically for check-ups, primary care, or urgent-care type condition; remote patient monitoring to diagnose a specific condition, often cardiac issues or sleep disorders; ongoing remote patient monitoring...

Smart major appliances - refrigerators, clothes washers, microwaves, clothes dryers, dishwashers, ovens, water heaters, air conditioning units and range/cooktops - emerged in the US market in 2011. However, like smart home devices, adoption rates for different categories of smart appliances were fairly low. Adoption barriers such as high prices, perceived poor value proposition, slow replacement rates, and limited product availability have negatively impacted growth in these markets....

Parks Associates revealed the Q3 2021 top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the reigning top subscriber service and Disney+ moving into the top three, pulling ahead of Hulu in number of subscribers. This is the first change in the top three services since the firm started tracking these OTT providers in 2015. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 rankings, its...

The world of OTT services continues to change but no doubt consumers are finding value and experimenting. Parks Associates latest reports that based on quarterly surveys of 10,000 US broadband households, more than 80% of broadband households have at least one OTT service and that the churn rate for OTT services is 44%, with consumers adopting multiple subscriptions and experimenting with different services. Parks Associates notes the 2021 Top 10 OTT List shows the first change in...

Parks Associates research shows that as of 2021, more than one-third of US broadband households are Cord-Cutters who previously subscribed to traditional pay-TV, equating to more than 38 million households. Less than one in 10 are Cord-Nevers who never subscribed to traditional TV, accounting for more than 6 million households. Though similar in their aversion to traditional pay-TV, these segments are very different. Cord-Cutters are more active than Cord-Nevers in consuming...

Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...