"OTT" articles

At the investor day presentation on April 11, Disney announced a number of details of its new streaming service, Disney+, slated for release in November of this year.  This play by Disney is to enter the rarified air occupied by the “big three” OTT services – Netflix, Amazon Prime Video, and Hulu. Ninety-one percent of US broadband households who subscribe to at least one OTT service subscribe to at least one of the big three services, representing 64% of all...

I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...

2019 began with 235 OTT video services operating in the US, not including services available through single aggregators such as VRV, Roku, or Amazon Channels. This figure speaks to the massive shift in content consumption since Netflix’s streaming video introduction in 2007. While the net service count in the market has seen a CAGR of 23% from 2013 to 2018, growth has slowed considerably over this time period, from a high of 24% in 2015 to just 1% in 2018. This slowdown in growth...

After whipping up interest and expectations, Apple announced a number of new services and service oriented features, including Apple News+, Apple Card, Apple Arcade, Apple TV Channels, Apple TV+, and a new Apple TV app. While Apple’s entry into print aggregation and financial services is interesting (particularly financial services), here are three thoughts on their video-related activities. Apple is betting big on original content. Almost one-half of Apple’s entire...

For any OTT service, including AVOD (advertising video on demand) players like Tubi TV or vMVPD offerings like Sling TV, platform availability is critical in both luring and retaining subscribers. Given the effort and cost required, services must pick and choose which platforms to support and the priority of development for those that will be supported. From a base set of platforms at launch, service providers continue to add device support as a service grows in order to reach new...

2018 saw a continued rise in connected devices in the home: U.S. broadband households have an average of 10.4 connected devices according to Parks Associates new research and by 2021, consumers will purchase more than 485 million connected devices. Parks Associates’ Market Review, 2019 Connected Home and Entertainment Trends , examines trends, opportunities, and challenges facing the smart home and connected entertainment industries. Key insights include: Smart Home Trends...

Title: Parks Associates releases 2019 Connected Home and Entertainment Trends Market Review 2018 saw a continued rise in connected devices in the home: U.S. broadband households have an average of 10.4 connected devices according to Parks Associates new research and by 2021, consumers will purchase more than 485 million connected devices. Parks Associates’ Market Review, 2019 Connected Home and Entertainment Trends , examines trends, opportunities, and challenges facing...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Jonathan Ruff, Senior Director of Technical & Product Marketing, ARRIS shared insights with the analyst team to discuss what is driving growth in video entertainment and what the biggest impacts on technology will be in the near future. Jonathan participated on the The Impact of Voice Interaction on Video Services panel on Wednesday, December 12, at 10:45 AM. He was joined by...