"TV Everywhere" articles
23% of US households subscribe to nine or more OTT subscriptions
Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions.
Parks Associates notes that the Top 10 US Subscription...
by Elizabeth Parks | Dec. 3, 2022
Tags: online video, OTT, pay TV, smart TV, streaming, TV Everywhere, ultra HD
Tags: online video, OTT, pay TV, smart TV, streaming, TV Everywhere, ultra HD
The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...
by Sarah Lee | Oct. 28, 2022
Tags: cord cutting, digital content, digital media, online video, OTT, pay TV, smart TV, streaming, TV Everywhere
Tags: cord cutting, digital content, digital media, online video, OTT, pay TV, smart TV, streaming, TV Everywhere
Increased smart TV affordability, improved performance, and improved streaming consumption experiences have all collectively added to smart TVs’ consumer appeal in recent history. Though both smart TVs and streaming media players have grown in adoption and importance, smart TVs are increasingly the streaming video device that services and developers should consider the most commonly owned within US broadband households.
According to Parks Associates research of 10,000 internet...
by Elizabeth Parks | Aug. 19, 2022
Tags: home networks, OTT, pay TV, smart home, smart TV, streaming, TV Everywhere, Wi-Fi
Tags: home networks, OTT, pay TV, smart home, smart TV, streaming, TV Everywhere, Wi-Fi
OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed.
Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...
by Elizabeth Parks | Aug. 19, 2022
Tags: Chromecast, cloud services, digital content, digital media, home networks, smart TV, TV Everywhere, Wi-Fi
Tags: Chromecast, cloud services, digital content, digital media, home networks, smart TV, TV Everywhere, Wi-Fi
In November 2021, Netflix launched Netflix Gaming with five titles out of the gate. It has since grown its library of games to the current offering of over two dozen titles, with ambitions to offer 50 titles by the end of 2022. Netflix currently has about 221 million subscribers globally, but according to data from the app tracking software Apptopia, only 1.7 million of those users are accessing Netflix’s library of games per day – less than 1 percent of the streaming giant’s...
by Paul Erickson | Aug. 9, 2022
Tags: digital content, gaming, online video, OTT, streaming, TV Everywhere
Tags: digital content, gaming, online video, OTT, streaming, TV Everywhere
Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services.
The July 21 featured keynote speaker is Robert Gelick , Chief Product Officer,...
by Parks Associates | Jul. 15, 2022
Tags: digital content, digital health, digital media, Internet of Things, online video, OTT, smart TV, streaming, TV Everywhere
Tags: digital content, digital health, digital media, Internet of Things, online video, OTT, smart TV, streaming, TV Everywhere
Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...
by Eric Sorensen | May. 10, 2022
Tags: cord cutting, digital content, OTT, smart TV, streaming, TV Everywhere
Tags: cord cutting, digital content, OTT, smart TV, streaming, TV Everywhere
The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.
55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most...
by Parks Associates | Mar. 28, 2022
Tags: online video, OTT, pay TV, set top, smart TV, streaming, tablets, TV Everywhere
Tags: online video, OTT, pay TV, set top, smart TV, streaming, tablets, TV Everywhere