"pay tv" articles

Register now for the upcoming complimentary webinar “Managed Services with Exceptional Experiences: How Broadband Providers Win,” in collaboration with Calix on Tuesday, January 24 at 1:00 PM CT. This webinar discusses key trends impacting the 2023 roadmaps for broadband service providers (BSPs), new managed services BSPs can deploy to enhance and differentiate the subscriber experience, and recommended resources to avoid missteps. Speakers will discuss...

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media , December 12-14 in LA at the Marina Del Ray Marriot. The in-person conference features the panel session, "Sports Media Rights: Deep Pockets and Big Money," which examines the shift of sports media rights to streaming services and its influence on traditional broadcast television. Ahead of the session, panel...

  Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media companies weren’t revealed.   Roku feels it has a lot of leverage to negotiate favorable terms from ad-supported streaming services: The company is tied with Amazon’s Fire TV platform for market dominance in the United States. Collectively, Roku and Amazon Fire...

The video streaming market is super dynamic with all sorts of factors to consider. Check out some of Parks Associates' highlights from our research on the State of the OTT Market. Thank you for your great support of our research work! We welcome all comments and questions. We hope to see you at Future of Video soon! Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media , December 12-14 at the Marina del Rey Marriott, features industry leaders from...

23% of US households subscribe to nine or more OTT subscriptions Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions. Parks Associates notes that the Top 10 US Subscription...

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...

The OTT video market is maturing, as services adapt to a consumer base that is more intentional and more focused on value and simplicity. From 2021 to early 2022, the OTT video market showed signs of maturation, a contrast to the rapid growth and adoption shown over 2020. Subscription growth slowed as consumers faced a glut of service choices and inflationary pressures become more intentional in their subscription choices. The market is in the midst of change to adapt to these...

The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more such services tripled from 2019 (7%) to 2020 (22%), and more than doubled again in 2021 (46%) before slowing in 2022 (50%). This saturation is partially due to the rise of new, strong competitors such as HBO Max and Disney+ at the upper end of the market. In addition, the growth in...