"digital media" articles
22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy.
Parks Associates and industry leaders will explore business models, profit strategies, and consumer interest for cloud services, storage, and computing at CONNECTIONS™ at TIA 2012, June 5-7, in Dallas, Texas. Cloud sessions feature executives from Catch Media, CSG Media, F-Secure, IBM, MediaNaviCo,...
Global carrier revenue from SMS air force is decling , and the cause of the slide is a theme of much debate. Movable messaging air force such as WhatsApp, BlackBerry Messenger and Apple’s iMessage are widely believed to have had a tremendous impact on wireless service providers’ messaging revenues, but another company has now been identified as potentially sharing the responsibility for carriers’ dwindling SMS sales.
Another method of communication is through Facebook. If...
The largest Digital Audio advertising network, TargetSpot , released the results of its annual Digital Audio Benchmark and Trend Study . Conducted by Parks Associates , this year’s report unveils key new insights about the rapidly growing Digital Audio market. These insights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers....
Choosing Content - Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much to pay, and on what platforms to access their content.
It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase versus a delay in...
Written by Kurt Scherf, VP Principal Analyst, Parks Associates
I thought that you might enjoy the e-mail conversation that a few of us were having yesterday regarding Pinterest. At our all-analyst meeting yesterday, I brought it up, and happened across a good Washington Post article on it.
John Barrett, Director of Consumer Analytics
I still don’t get it… you just collect photos of things you like? What’s the driver for looking at the photos other people have...
According to new research by Parks Associates, about 80% of U.S. gamers play either free-to-play online games or Facebook games. In the new whitepaper "Trends in Digital Gaming: Free-to-Play, Social, & Mobile Games" find out how smartphones and tablets are changing the gaming industry.
The popularity of online games and digital distribution of games has increased along with the number of devices people can use to access and play videogames. This whitepaper examines the...
...and do they care enough to take action? The Network Advertising Initiative (NAI) recently published findings on online behavioral advertising (OBA) awareness and opt-out levels. In August 2011, Parks Associates tested recall and response rates to self-regulatory efforts giving consumers the option to opt-out of OBA. In review of the NAI’s findings, Parks Associates decided to compare their data to ours with aim to uncover changes in consumer behavior from mid-year to end...
Eastman Kodak Co, the inventor of the handheld camera and digital camera, plans to get out of that business in the first half of the year as the bankrupt company looks to cut costs. As the quality of digital cameras in cellphones have improved, stand-alone cameras have lost their appeal.The decision to stop selling digital cameras along with pocket video cameras and digital picture frames marks the end of an era for Kodak. Now, instead of designing its own cameras,...
