"discovery" articles

In the latest Parks Points newsletter , Parks Associate analyst Brett Sappington discussed the role of user interface in video content discovery. As the main point of interaction between a brand and a user, the interface becomes an extremely important component to discovery and use. "In general," Sappington writes, "the optimal method of video discovery depends on several key factors: the type of video service, the viewer, and the viewing environment."...

A user interface is the main way a provider can communicate with a user. For video services, this means helping a user to discover the video content they are interested in. In a recent Parks Associates digital media report , the research firm found that nearly 60% of OTT service customers use personalized video recommendations when searching for video content online. Following closely behind in frequency is searching for TV listings on the Internet or through a smartphone/tablet...

Earlier this year, Digitalsmiths and zeebox worked together and launched Digitalsmiths Seamless Discovery, a personalized video discovery service across all of zeebox’s supported platforms, in the United States. Now, building off its success, the two companies are bringing the service to the United Kingdom and Australia. Digitalsmiths Seamless Discovery  enables zeebox users to experience the "Recommended For You" feature that delivers personalized...

By Brett L. Sappington, Director of Research A growing trend in online video, driven by YouTube and other online video sites, is a move towards channelization of Internet video. One of the most difficult aspects of using online video is discovery and scheduling. With online video, consumers have to search for interesting content whereas broadcast or cable TV gives us a tidy little (or not so little) schedule of programs, making it more predictable. Consumers really like easy and...

Written by Brett L. Sappington, Director of Research Since the dark days of 2009 when the term "cord-cutting" could be heard in nervous whispers around the halls of pay TV providers large and small, the industry has been anxious about the possibility that subscribers might just dump the whole pay TV proposition in favor of online video, Redbox, and other alternatives. Survey and industry data since that time has shown that while a segment of consumers are open to the...

Find out more with Parks Associates' Choosing Content: Video Viewing research. The project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, on what platforms to access their content, and how much (if any) to pay. This reseach aims to discover which options consumers consider first when looking for...

Content discovery, whether for linear TV, VOD or other OTT content, is a very hot button topic among operators looking to maximize the incremental revenue they can earn from broad subscriber adoption of the products. But the problem, as anyone who regularly scrolls through the less-than enthralling gridlocked EPGs many operators still use, is that, well, it’s a hassle. One-line descriptions, a hackneyed paragraph of information and a couple of cast members and, if you’re lucky, a brief...

Over 40% of U.S. consumers with a media tablet use the device to check listings while watching TV, according to Parks Associates research. Changing consumer habits are forcing the entertainment industry to shift to digital distribution for movies, music, books, and games. Join Parks Associates for the webcast, Emerging Distribution Models for Online Entertainment , on Thursday, July 26 at 1 PM Central as research analyst Pietro Macchiarella presents new research showing how consumers...