A user interface is the main way a provider can communicate with a user. For video services, this means helping a user to discover the video content they are interested in.

In a recent Parks Associates digital media report, the research firm found that nearly 60% of OTT service customers use personalized video recommendations when searching for video content online. Following closely behind in frequency is searching for TV listings on the Internet or through a smartphone/tablet app.

Using companies like Cox, Netflix, Samsung, and Verizon, the report, User Interfaces: The Battleground for Video Services, analyzes the role of the user interface in the discovery, delivery, and monetization of OTT and pay-TV video content.

For more information or to purchase this report, click here. 

Parks Associates will be discussing the role of OTT and the future of pay-TV services in an upcoming webcast, "OTT Services: Moving from Sideline to Primetime," on March 27.