"apps" articles

A major change in live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. Content creators, providers, and networks are not just looking for viewers, but dedicated fans who engage with their intellectual property on a variety of platforms. This engagement increases the need for viewers to watch live and participate in a community around their favorite pieces of content. Social Media/Apps Brands now can...

Nearly all home device owners are interested in a unified app, according to Parks Associates latest research of 10,000 US internet households in the US regardless if the devices are attached to security systems or are single point solutions. Smart home security devices have similar value propositions as traditional security systems and may service as an alternative due to the low cost and easy DIY installation options. While security systems with professional monitoring provide...

“There's an app for that” was a great slogan when Apple used it to tout its powerful device and app store support in the early days of smart phones, but as more and more companies develop their own apps and consumers use more connected devices, consumers want a unified control experience. Currently, some level of unified control is available via smart home hubs, security providers, internet service providers, high-end custom installments, and even the master smart home apps on...

Parks Associates recently published the Top 10 Connected Consumer Trends to Watch in 2022 , where my colleagues and I weigh in on the top consumer technology trends we will see in 2022. One trend we anticipate is an acceleration in competition among electric vehicle manufacturers; consumers can expect more choice in the months ahead. After watching Tesla experience the pros and cons of being an early-mover in the electric vehicle market, legacy auto-makers are pushing more...

Authors: Jennifer Kent, Frank Saldana Apple announced several new additions to its smart home platform at the Worldwide Developers Conference (WWDC) this week. In addition to product updates to the Apple Watch and HomeKit, Apple also unveiled concrete plans to boost overall connected living capabilities. Siri will now be compatible with third-party smart home devices ­– previously, consumers could only use Siri on Apple Devices. Ecobee’s smart thermostat will be among the first...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Joel Fineman, Director, Publisher Development, Premion shared insights with the analyst team to discuss the challenges facing the video industry.   Joel will be participating on the Distribution Opportunities and Challenges for Content Producers panel on Tuesday, December 11, at 8:45 AM. Panelists joining him on this session include:   Jon Cody,...

Parks Associates research finds that 75% of smart watch owners and 68% of fitness tracker owners are using their devices every day . How are consumers utilizing digital health applications? This new infographic below highlights the top 10 ways consumers use health apps the most, including tracking resting heart rates and consumed calories, setting exercise goals, and logging food and drink. Notably, almost half (48%) of daily app users utilize their health devices to track the...

Nina Bhatia , Managing Director, Centrica Connected Home (Hive), provided insights to Parks Associates' analyst team regarding how they've created a family of connected devices and services that turn a home into a smart home.  By knowing their customers' needs, and what driving forces encourage smart home integration, helps Hive to better serve their customers and ease their fears about integrating connected home products and services. Nina will participate on the session,...