"OTT" articles
Though the streaming media device industry is a mature industry, it continues to grow. Industry players find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both the base and market share. Content, as always, is table stakes for both unit sales and usage. With more popular content apps such as CBS, HBO, and Showtime offered via OTT streaming, there is potential for a continued shift to non-linear TV. In...
Earlier this month, Netflix made an unpopular (but at the same time necessary) decision to raise prices. The price hike was $1 per month and only applied to its second tier of service, which includes HD video and allows for two simultaneous video streams. Speculation arose that the Netflix price increase was tied to issues with password sharing, which Parks Associates covered heavily in The Cost of Piracy earlier this May. Naturally, this reignited the conversation surrounding OTT...
Broadband services have become a critical communications utility and a core component in the growth of consumer technology products and services. Broadband has not only provided greater connectivity and interaction for consumers, it also opens the door to disruption across multiple industries, including communications, entertainment, and consumer electronics.
Cancellation of broadband is rarer than switching of services, primarily because consumers come to rely on broadband for...
In recent decades, broadcast revenue (primarily from television) has become a much larger part of the revenue pie for professional sports teams, increasing team valuations and player salaries. The Dallas Cowboys were recently valued at $4 billion by Forbes, making the team the most valuable in U.S. professional sports. NFL teams as a whole were valued 38% higher by Forbes in 2015 than they were in 2014. The best lens to view the impact of player salaries is Major League Baseball, because...
Credential (password) swapping has become a popular form of piracy in the connected world, one that has received little attention from service providers and content owners when compared to other forms of piracy like signal piracy, physical media piracy, and file sharing. Credential sharing has a measurable impact on video services, particularly in the OTT video service area, which impacts young subscribers most substantially. The impact on OTT video revenues— an estimated $500 million...
According to a recent article in Multichannel News , Verizon Communications has signed a multiplatform deal that will allow the telecom to offer HBO's streaming video service, HBO Now, to more than 100 million of Verizon's digital customers, as well as to non-Verizon mobile device owners. Verizon will offer HBO on its mobile-first video service and to stand-alone broadband customers for $15 a month.
According to Parks Associates director of research Brett Sappington , at the...
A+E Networks is the newest player to enter the OTT video services market after announcing the launch of a Lifetime streaming-only online video service this week. The service, named the "Lifetime Movie Club," will provide access to the channel's older content for just $3.99 per month and does not require an existing pay-TV subscription.
Parks Associates research cited in the Wall Street Journal shows that Lifetime's entry to the OTT market could be a challenging one....
A multichannel network (MCN) is an entity that aggregates multiple online video channels and provides assistance in funding, promotion, partner management, digital rights management, monetization, and audience development. Channels are often branded in a multichannel network to provide a consistent cross-channel user experience, similar to how television channels are branded under the same network family. MCNs can present themselves on a video hosting site with easy access to individual...
