"OTT" articles
New research released by Parks Associates this week reveals that approximately two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service, and their average expenditures are increasing. These findings emphasize the potential role of transactional services to supplement subscription OTT.
Amazon’s ‘Transparent’ Gets A Second Season, Netflix Competitor Touts ‘Binge-Factor’
“Amazon is certainly getting traction in the...
According to new Parks Associates research released today, 37% of U.S. broadband households regularly use transactional services for OTT video, such as online video rentals and downloads.
The research comes from the firm's 1Q 2014 consumer survey of 10,000 broadband households, now compiled in the primary research report, 360 View: CE Adoption and Trends . Other data highlights from the report include:
2/3 of Amazon Prime Instant Video subscribers rent or...
Parks Associates research shows that online video ranks highest among younger consumers as the most important video source . Increasingly, connected devices such as smartphones, tablets, and laptops are becoming secondary screens for watching, discovering, and sharing video content. However, as CE devices become a preferred tool to manage and share videos, music, and photos, incorporating these functionalities in CE devices also introduces a whole new layer of complexity....
Last night, Redbox Instant by Verizon ceased operations ending its 19-month OTT experiment, with both Verizon and Redbox parent company Outwall expressing disappointment with subscription numbers. Redbox Instant failed to find an audience, underscoring the notion that OTT video services must differentiate themselves while offering valuable content to be successful.
Verizon went toe-to-toe with established OTT video services Netflix, Hulu Plus, and Amazon Prime, but failed to...
In a recent article for Ars Technica , Parks Associates research revealed that game consoles are the most widely-used connected devices for streaming media in U.S. broadband households. Forty-six percent of U.S. broadband households have a game console connected to the Internet, and of those, over one-quarter (28%) use their console as their primary connected CE device.
The firm’s consumer data, released in the report Connected Gaming Consoles last week, also reports that...
At one time, launching a new TV Everywhere service was a step that set pay-TV providers apart from the rest of the pack. Leading operators added the systems and content rights to allow delivery of TV programming to their customers on various connected screens. Those that held back, either due to cost considerations or strategy decisions, were left wondering how they would compete in a new world of video consumption. Over time, many jumped into the multiscreen fray, correctly discovering...
Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates .
The report, Cloud DVR: The New Face of Television , reveals that consumers show particular interest in unlimited storage space and two-week catch-up services for video.
Other key highlights from the report include:
More than 40% of broadband households in the United States and United Kingdom and over 30% of broadband households in...
We interviewed consumer analytics director John Barrett about HBO and Amazon’s recent landmark deal. Last month, Amazon Prime subscribers were able to access some of the premium cable channel’s older content online. It’s a huge shift in the streaming video industry.
Parks Associates: What do you think about Amazon buying streaming rights to older HBO content? Do you think it’s a smart move?
John Barret: Well, certainly you're seeing a lot of...
