"smart TV" articles

  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Smart TV adoption is rising - now 60% of internet households report owning one - while streaming media players have plateaued; both remain important . Game console adoption continues to trend downward, in contrast. Given that most TV models are now smart TVs, the natural replacement cycle continues to drive incremental adoption. Smart TVs are...

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month price point. From the article, "Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives" by Thomas Wilde.

Smart speakers and smart displays entered 2020 as one of the strongest-performing new consumer electronics categories since tablets and smartphones. Their upward trajectory has continued, now reaching over half of US internet households according to Parks Associates research. Smart speakers and smart displays are on their way to reaching levels of adoption and ubiquity not seen since perhaps the DVD player. To that end, the products are now in their third and fourth generations, and they...

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September 22 with the virtual session Digital Piracy and Distribution from 11 AM to 1:30 PM CT. This session will address addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship. Prior to the session, Matthew Fite , Chief Technology Officer, Verimatrix , provided...

The smart home will achieve significant penetration and widespread adoption among consumers, but the rate and speed of adoption are dependent upon companies telling a story to consumers in a method that resonates and provides beneficial value. As connectivity in the home increases year-over-year, smart home players have a chance to capitalize on and push the smart home forward. No single company holds the future in its grasp. Despite the promising future and the smart home’s...

Parks Associates defines “smart spaces” as physical locations, equipped with networked devices and sensors-based solutions, that give individuals data about the location’s parameters and how the space is being used. “Smart spaces” are most commonly buildings but may be any type of location, including outdoor structures or vehicles. Smart spaces have a strong overlap with smart home, industrial IoT, and Industry 4.0, making use of the same concept of networked...

There is no doubt the cloud gaming market is at an inflection point, with major heavyweights getting increasingly involved over the past 18 months. As of 2021, 75% of heads of US broadband households report playing video games for at least one hour per week and 30% of US broadband households reported subscribing to or trialing at least one free or paid gaming service. Cloud gaming services provide a new opportunity to serve the gaming market and capture the consumer segment without...