"streaming" articles

  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

Ad-based video streaming services are among the fastest-growing segments of the video entertainment market, now watched by 37 million internet households. Both AVOD and FAST services offer consumers access to a wide variety of content in a cost-effective way with broad appeal. At the same time, the media environment is fragmented; broadcasters and content owners must optimize audience reach while delivering quality content across an increasing number of distribution platforms. More...

The streaming video device market continues to evolve – amid growing consolidation around a handful of devices and platforms. Smart TV adoption is rising - now 60% of internet households report owning one - while streaming media players have plateaued; both remain important . Game console adoption continues to trend downward, in contrast. Given that most TV models are now smart TVs, the natural replacement cycle continues to drive incremental adoption. Smart TVs are...

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September 22 with the virtual session Digital Piracy and Distribution from 11 AM to 1:30 PM CT. This session will address addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship. Prior to the session, Matthew Fite , Chief Technology Officer, Verimatrix , provided...

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series which continues on Thursday, September 22 at 11 AM CT with the session “ Digital Piracy and Distribution ”. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services, and strategies for building successful video...

The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed by research from Parks Associates . That said, Parks noted that some fans have been frustrated with the viewing experience in the preseason. “The NFL+ service included out-of-market preseason games but viewable only on mobile devices," said P arks Associates senior...

“With the start of the NFL season, many fans are frustrated with local blackouts on the service,”  Eric Sorensen , senior contributing analyst, Parks Associates , said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.” What the service does suggest is that the NFL remains popular among U.S. households. Parks found that...

The latest update of Parks Associates ’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68 per cent of Internet households watch NFL games throughout the season, making football the most widely watched sport in the US. NFL+ aims to...