"digital media" articles

The Internet Advertising Bureau yesterday released its latest guidelines on the reporting metrics for digital video in-stream ads. The standards, created by the IAB’s Digital Video Committee comprised of 145 leading interactive companies, cover the following four types of digital video ad formats: *Linear Video Ad With or Without Companion Ad *Linear Video Interactive Ad *Non-linear Overlay Ad *Non-linear Non-Overlay Ad For both linear video ads (usually referring...

Qualcomm's CEO provides his thoughts on the future of connected devices. (Read Full Article) "There is a place in the world for other kinds of connected devices beyond the mobile phone. You are going to see small lightweight computing devices, you are going to see smarter smartphones," said CEO Paul Jacobs. "It makes sense to me to have a connected satnav device rather than an unconnected Satnav" Jacobs told Pocket-lint, confirming Qualcomm is working...

Consumers Prefer PNDs over Mobile Phone Navigational Services...For Now Worldwide shipments of GPS-integrated mobile devices will grow at an annualized rate of nearly 40% over the next five years, reaching 834 million units in 2012, according to Parks Associates’ new report GPS: A Path to New Applications on Mobile Devices. The report looks at a variety of mobile devices, including personal navigation devices (PNDs), mobile handsets and smartphones, portable media players,...

File this under "I'll believe it when I see it." Time Warner Cable's President and Chief Executive Officer Glenn Britt said yeterday at the Sanford C. Berstein & Co. Strategic Decisions Conference that we can expect to see cable operators offering wireless residential gateways (technically, Britt called them "wireless cable modems") that not only enable in the in-home networking features, but also allow for services like Web video to be streamed to TVs. I suppose...

If you've tried to cover the Internet video space, your head is already swimming with terms like CDN, P2P, publishing, content management, workflow, ad insertion, transcoding, etc., etc. It's hard enough to keep on top of the industry without the players themselves confusing you! So, Netflix ... what are you actually calling your Internet video service today? This is the feature that gives Netflix subscribers access to about 10,000 catalog movies and TV shows from their PCs or from...

And news today that Verizon will be offering a subscription Internet video service from Starz. The company plans to offer a video download service from Starz Entertainment that provides on-demand access to first-run movies, independent films and other original programming for a monthly subscription fee of $5.99.The Starz Play service offers a limited catalog of about 1,000 movies -- including "Spider-Man 3," "Pirates of the Caribbean: At World's End" and...

CBS announced this morning that it would acquire CNET for $1.8 billion. CNET.com is a technology news and information portal but the company also owns several other endemic websites. CBS’ acquisition appears to be synergistic, as CNET’s assets do not overlap substantially with CBS’ media properties. But CNET’s growth has been stagnant at best in recent years and its influence over “technophiles” is waning. So paying a 45% premium for CNET appears a bit “extravagant” for...