"OTT" articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series which continues on Thursday, September 22 at 11 AM CT with the session “ Digital Piracy and Distribution ”. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services, and strategies for building successful video...

The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed by research from Parks Associates . That said, Parks noted that some fans have been frustrated with the viewing experience in the preseason. “The NFL+ service included out-of-market preseason games but viewable only on mobile devices," said P arks Associates senior...

“With the start of the NFL season, many fans are frustrated with local blackouts on the service,”  Eric Sorensen , senior contributing analyst, Parks Associates , said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.” What the service does suggest is that the NFL remains popular among U.S. households. Parks found that...

The latest update of Parks Associates ’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68 per cent of Internet households watch NFL games throughout the season, making football the most widely watched sport in the US. NFL+ aims to...

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates , noted in July how current NFL programming is spread. From the article, "Some NFL+ users struggle to watch games on the app" by Masha Abarinova.

Increased smart TV affordability, improved performance, and improved streaming consumption experiences have all collectively added to smart TVs’ consumer appeal in recent history. Though both smart TVs and streaming media players have grown in adoption and importance, smart TVs are increasingly the streaming video device that services and developers should consider the most commonly owned within US broadband households. According to Parks Associates research of 10,000 internet...

Accessing and experiencing digital media have become more complicated over the past few years, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an...

In November 2021, Netflix launched Netflix Gaming with five titles out of the gate. It has since grown its library of games to the current offering of over two dozen titles, with ambitions to offer 50 titles by the end of 2022. Netflix currently has about 221 million subscribers globally, but according to data from the app tracking software Apptopia, only 1.7 million of those users are accessing Netflix’s library of games per day – less than 1 percent of the streaming giant’s...