"smart tv" articles
Increased smart TV affordability, improved performance, and improved streaming consumption experiences have all collectively added to smart TVs’ consumer appeal in recent history. Though both smart TVs and streaming media players have grown in adoption and importance, smart TVs are increasingly the streaming video device that services and developers should consider the most commonly owned within US broadband households.
According to Parks Associates research of 10,000 internet...
by Elizabeth Parks | Aug. 19, 2022
Tags: home networks, OTT, pay TV, smart home, smart TV, streaming, TV Everywhere, Wi-Fi
Tags: home networks, OTT, pay TV, smart home, smart TV, streaming, TV Everywhere, Wi-Fi
OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed.
Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...
by Elizabeth Parks | Aug. 19, 2022
Tags: Chromecast, cloud services, digital content, digital media, home networks, smart TV, TV Everywhere, Wi-Fi
Tags: Chromecast, cloud services, digital content, digital media, home networks, smart TV, TV Everywhere, Wi-Fi
Among self-help support options, consumers are slightly less likely to use self-help applications on their devices than other support resources. This is likely driven by lower availability of the self-help applications compared to other self-help resources. The percentage of consumers who report using self-help applications has remained the same over the past four years, suggesting that availability and/or interest in using these tools has not changed much over the years.
Among...
by Elizabeth Parks | Aug. 16, 2022
Tags: smart grid, smart home, smart meter, smart TV, smart watch, smartphones, Wi-Fi
Tags: smart grid, smart home, smart meter, smart TV, smart watch, smartphones, Wi-Fi
Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services.
The July 21 featured keynote speaker is Robert Gelick , Chief Product Officer,...
by Parks Associates | Jul. 15, 2022
Tags: digital content, digital health, digital media, Internet of Things, online video, OTT, smart TV, streaming, TV Everywhere
Tags: digital content, digital health, digital media, Internet of Things, online video, OTT, smart TV, streaming, TV Everywhere
On June 23, VIZIO Smart TVs now allow viewers to watch videos from TikTok creators directly on the television. The TikTok videos will rotate in a carousel on the VIZIO homepage and VIZIO TV owners will be able to discover content from TikTok producers and subjects right from the smart TV home screen, without the need to sign in or download an additional app. The Parks Associates entertainment team spoke with Katherine Pond, Vice President of Business Development at VIZIO about the...
The smart TV is now the most important video consumption device in US households for a variety of reasons . Not only is it consumers’ most-adopted video device and their most favored as the primary device for watching video, it is also the device best able to collect data on consumers’ combined entertainment consumption behavior and serve them targeted advertising. The companies controlling the smart TV platforms in use today are thus in control of the most significant point...
by Elizabeth Parks | Jun. 14, 2022
Tags: cloud services, demand response, digital content, digital media, digital music, online video, OTT, pay TV, smart TV
Tags: cloud services, demand response, digital content, digital media, digital music, online video, OTT, pay TV, smart TV
While the use of smart home devices and appliances is mostly among early adopters, many markets will inch closer to the early majority in the next few years. The integration of new technologies in consumers’ lives is forcing service providers and manufacturers to rethink technology solutions to meet the changing needs of the post-pandemic world. Convenience, comfort, and peace of mind remain the leading drivers of smart home device adoption. But, other factors influencing growth...
by Elizabeth Parks | May. 17, 2022
Tags: cloud services, CONNECTIONS, digital content, digital health, digital media, home automation, home networks, industry event, Internet of Things, interoperability, M2M, personalization, privacy, smart home, smart TV, smart watch, smartphones, Wi-Fi
Tags: cloud services, CONNECTIONS, digital content, digital health, digital media, home automation, home networks, industry event, Internet of Things, interoperability, M2M, personalization, privacy, smart home, smart TV, smart watch, smartphones, Wi-Fi
Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...
by Eric Sorensen | May. 10, 2022
Tags: cord cutting, digital content, OTT, smart TV, streaming, TV Everywhere
Tags: cord cutting, digital content, OTT, smart TV, streaming, TV Everywhere