"Google" articles

Matthew Swatsky , Vice President-Residential Mid-Market Business, Lutron Electronics, recently provided insights to Parks Associates' analyst team regarding what companies can do to increase consumer awareness of smart home products and services and the top drivers for adoption of connected home products and services. Matthew will participate on the session, Smart Home & Interoperability: Expanding Ease of Use , at Parks Associates' CONNECTIONS Summit: Engaging Consumers: IoT...

Tony Mauro , Chief Technology Officer, Plasmatic Technologies Inc., spoke with Parks Associates' analyst team. giving them insight on what companies can do to increase consumer awareness of smart home products and services, what consumers fear most about adopting smart home products, and what role voice has played in companies such as Amazon, Apple and Google. Tony will participate on the session, Creating Compelling IoT Services with AI and Data Analytics , at Parks Associates'...

Thomas Rockmann , VP of Connected Home, Deutsche Telekom AG, will be speaking at Parks Associates' upcoming CONNECTIONS Summit: Engaging Consumers: IoT and the Smart Home at CES, January 9, in Las Vegas.  He kindly provided insights, to Parks Associates' analyst team, regarding the rise in digital voice assistants in the home, and consumers' fears regarding privacy, security and adoption of smart devices in the home.  Thomas will be participating on the Smart Home...

By Thomas Rockmann, VP Connected Home at Deutsche Telekom AI (or Artificial Intelligence) has arguably become the buzzword to end all buzzwords. So much so in fact that it is sometimes difficult to pick the facts from the hype, but in spite of the hyperbole, there is much to be excited about. Recent research shows that 25% of households will use digital assistants as the primary interface to connected home services by 2019, and this is certain to be just the beginning....

Consumers have been relatively quick to embrace voice-based applications, beginning and led by Apple’s Siri. Parks Associates research notes that at the end of 2016, 45% of U.S. smartphone owners reported using a voice-enabled personal assistant through an app or dedicated device. As devices continue to add listening capabilities, voice control will extend throughout the home and in other connected devices as an intrinsic, easy, and natural way to facilitate smart home...

The voice-first consumer market is rapidly changing. Stakeholders continue to announce new moves and product roadmaps. Integrations and partnerships are regularly being made. New entrants, seeking opportunity in the intensifying appeal of voice-enabled technologies, are placing their bets with their own offerings. Both devices and applications are now on market—primarily in the personal assistant space—that embrace voice-first; that is, they feature an...

Last Thursday, Google provided an unsolicited ad to Google Home users, testing, for the first time, its ability to run ads on its smart speaker. Google Home users reported asking their device about their schedule and along with the weather, news updates, and traffic, the speaker played a 17-second promotion of the new movie Beauty and the Beast. Users immediately took notice of the sly ad insertion taking to social media to relay their frustrations,...

Voice-enabled technologies have experienced massive growth in the consumer market since the introduction of Siri in 2011. The momentum in voice technologies is similar to the Internet boom in the 1990s. Companies who did not get on board and create a web presence, especially in commerce, fell behind to their competitors. The voice-first movement may elicit the same effect. For companies to capitalize on the current market opportunity, they must consider enabling a voice experience with...