"OTT" articles

vMVPDs represent a small but growing percentage of the total pay TV market, and over time will become a significant method by which “pay TV” is sold and consumed. Online pay TV overall, including vMVPDs, is poised to overtake traditional pay TV over the long term.   COVID-19 has merely accelerated the pace of trends that were already taking place across the TV landscape prior to the pandemic, and re-acquainted many with TV services, albeit via a different medium –...

Residential broadband growth is set to slow by over 50% over the next few years, with much of the new subscriber growth going to new provider types such as MNO fixed wireless providers. The residential internet space will be more competitive, as fiber rollouts and 5G network buildouts pressure the market from the high and the low ends. ISPs increasingly need to differentiate based on the reliability of their networks, the usability of their apps and websites, and the additional services...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKind as a sponsor of the upcoming event. MediaKind is a global media technology leader focused on enabling the delivery of next-generation live and on-demand, mobile and multi-screen media experiences for everyone, everywhere.  MediaKind currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world with end-to-end video delivery solutions...

The NFL Debuts New Streaming Service NFL+ The NFL launched its streaming service, NFL+, at the end of July at $4.99/month and $29.99/year (Consumers save 50% if they sign up now). The service offers subscribers access to live local and prime time games, NFL Network shows on-demand, and access to the NFL Films archives. A premium tier, at $9.99 month and $79.99/year, comes with full game replays and other premium offerings. While NFL+ is available to stream on phones and...

The growth of online video and connected devices has had profound effects on content creators. Furthermore, the changing distribution environment is simultaneously enabling the shift from traditional broadcast media to digital services with so, so many advanced features. This transition has affected content creators in a variety of ways: More content : While the trope “more content is available to consumers now than at any time in history” is repeated constantly throughout...

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services.  The July 21 featured keynote speaker is Robert Gelick ,  Chief Product Officer,...

On June 23, VIZIO Smart TVs now allow viewers to watch videos from TikTok creators directly on the television. The TikTok videos will rotate in a carousel on the VIZIO homepage and VIZIO TV owners will be able to discover content from TikTok producers and subjects right from the smart TV home screen, without the need to sign in or download an additional app. The Parks Associates entertainment team spoke with Katherine Pond, Vice President of Business Development at VIZIO about the...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlight Media as a sponsor of the upcoming event.  Firstlight Media is leading cloud transformations of OTT and in-home experiences for pay TV, telcos, and MVPDs. Its cloud-native platform outperforms legacy online video platforms in critical areas, including delivering premium video, handling complex use cases, and scaling to millions of viewers. Firstlight Media enables immersive...